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  1. 76% of marketers believe ad blocking is good for the industry

    Marketing technology Over three quarters (76%) of marketers believe ad-blocking will encourage ... it was positive to see the majority of respondents rising to the challenge of ad-blocking. “It was also ... at the core of marketers’ everyday lives.” Over three quarters (76%) of marketers believe ad-blocking ...

    Oliver Matejka - 24/01/2017 - 09:51

  2. NEWS: Publishers reveal most significant threats in digital sector

    news/archive/news-publishers-reveal-most-significant-threats-digital-sector Ad-blocking is the biggest danger in the digital sector, according to research by The Association ... cited ad-blocking tools as a threat to their publishing business model, with one in five describing ... ad-blocking, given that the majority of publishers rely on ad revenue to provide free access to quality ...

    Alex Clarke - 02/10/2015 - 12:25

  3. Google search console data analysis without panic

    I am talking about. Finding out what was changed “Why there is a huge growth of blocked resources on my ... site? I haven’t done anything”. Blocked resources aren’t URLs that were blocked by the Search ... Engine. Those pages are blocked for crawling by your own robots.txt file. You need to understand how GoogleBot ...

    Helen Black - 27/07/2016 - 15:54

  4. Inbound marketing: Is advertising intrusion the new extinction?

    techniques we know no longer work? Ad-blocking is big for a reason According to the PageFair and Adobe 2015 ... Ad Blocking Report, globally the number of people using ad blocking software grew 41% year on year, ... population blocked ads during Q2 2015 and ad block usage grew 48% during the past year, to 45 million monthly ...

    William Yates - 11/03/2016 - 10:13

  5. Implementing an account-based marketing (ABM) approach: the agency perspective

    ABM How do marketers create the building blocks for ABM execution and – after all – is it simply ... difference to a brand's outlook and its customer relationships. The starting blocks ABM has been a bit ... building blocks of proposition development. But it does form the beginnings of an account-based approach. ...

    Ellie Smith - 06/12/2017 - 12:28

  6. How audiences grew up: From passive sponges to empowered buyers

    advertisers and their audiences and asks whether the invention of ad blocking could be the most critical ... of the relationship between advertisers and their audiences and asks whether the invention of ad blocking could ... embraced the ad blocker with open arms. Demand for ad blocking is so high that browsers, phone ...

    Rob Blake - 06/04/2016 - 10:21

  7. Adblocking is not the end of the free content world

    Blocking ads will not kill free content. 33782 ... or no difference at all.  The new resurgence of interest in all things ad block has been caused by Apple’s ... announcement that Safari-users are to be given the chance to block ads online just by downloading an app.  ...

    Tom Vaughton - 21/09/2015 - 15:38

  8. Top B2B news stories from this week

    2. Use of ad blocking software on the rise The use of ad-blocking tools in the UK is on the rise, ... per cent since October 2015. Interestingly, over half (54 per cent) of those using ad-blocking ... software would disable it to gain access to content they like. Ad blocking is most common among 18-24 ...

    Alex Clarke - 04/03/2016 - 11:09

  9. Why Adblocking is good news for marketers

    Direct Over the last week I’ve taken a step back to soak up the ad-blocking debate. 33943 ... just got a whole lot noisier with Apple introducing an ad-blocking feature into Safari for iOS9. ... Whether you’re all for ad-blocking or fearful it sounds the death knell of the Internet as we know it, ...

    James Wood - 06/10/2015 - 16:32

  10. Salesforce urges US, EU regulators to block Microsoft-LinkedIn merger

    Social is urging US and EU regulators to block Microsoft's acquisition ... customers higher prices today." is urging US and EU regulators to block Microsoft's ...

    Tequia Burt - 30/09/2016 - 20:32


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