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  1. The B2B Marketing Awards 2021: Check out who won big

    To wrap up the night, attendees kicked off their shoes to Flo Collective at the afterparty (sponsored ...

    David Rowlands - 01/12/2021 - 16:29

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and women’s shapes and sizes (“one of the first cycling brands that is flattering to women’s body shapes; ...

    Sue Mizera - 19/11/2021 - 09:34

  3. 11 words to delete from your B2B copy

    Methodology Are you really describing a contextual framework, including theoretical analysis of the body ...

    David McGuire - 18/11/2021 - 16:34

  4. Mastering ABM: Lessons learned from several masters of ABM

    partnership with sales.” Robert Norum, Propolis expert for the Growth Hive   Propolis is the global body ...

    Daniela fernandes - 09/11/2021 - 11:25

  5. The 360-degree customer view: What does it mean and how can you actually achieve it?

    it a lot, but, to some extent, marketers are still wrapped up in customer acquisition,” Dayle claims. “And ...

    David Rowlands - 04/11/2021 - 11:22

  6. How to promote your B2B webinar like a pro: Expert advice from Adobe

    results and be above the 18% average.” When it comes to formatting the body of your email, Kate recommends ...

    David Rowlands - 01/11/2021 - 10:52

  7. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    investors and industry bodies) chief communications officer hires grew by 35% over the past year.  5. Chief ...

    David Rowlands - 28/10/2021 - 16:41

  8. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    states. However, every silver lining is wrapped around a cloud. Matt speaks of a ‘talent crisis’ underway ...

    Lucy Gillman - 08/10/2021 - 10:04

  9. 5 things you need to know about the future of CX

    organisation: mind, body, heart and spirit.  Embrace the era of disruption Do your current plans include Web ...

    David Rowlands - 04/10/2021 - 15:35

  10. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    rather than your carefully crafted body copy.” Ensuring your subheadings include the key takeaways ... body text. He advises making design ‘scannable’, checking this with a five-second flick test: if you ...

    Lucy Gillman - 01/10/2021 - 14:20

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