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  1. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    be embraced. Buyers want valuable, meaningful experiences. They don’t need to be bought. Benefits to marketing ...

    Mary Gilbert - 21/11/2022 - 11:12

  2. People or personas? What B2B marketing can learn from B2C

    and toothpaste is bought in bulk by a wholesaler to sell to corner shops or a hotel chain. So, there must ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  3. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    joint customer success plans which establish why they bought Webeo and how they plan to measure its ...

    David Rowlands - 07/07/2022 - 15:26

  4. Ignite USA: How to build a brilliant B2B brand from the inside out

    after being bought by Okta for $6.5 billion. At Ignite USA, Erin Wigger, director of brand marketing, ...

    David Rowlands - 26/05/2022 - 11:54

  5. What can B2B marketers learn from Wordle?

    playing the game every day.  Wordle’s stratospheric success meant that it was quickly bought by the New ...

    Kerrie Malone - 29/03/2022 - 08:53

  6. How Atos doubled down on digital and what it learned about martech on the way

    of the martech we bought (...) to drive opportunities and revenue,” Ruth adds. As session moderator ...

    David Rowlands - 11/02/2022 - 11:24

  7. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    and planned and bought by iProspect, breaks on Sky this week. It forms part of a wider campaign to grow ...

    Lucy Gillman - 07/10/2021 - 17:26

  8. The 360-degree customer view: What does it mean and how can you actually achieve it?

    to know if they are using everything they bought? These are by no means easy things to do, Dayle explains, ...

    David Rowlands - 04/11/2021 - 11:22

  9. What is a customer data platform and how does it fit into B2B?

    such as making it easy to do returns. We already know when, where and how you bought something, so we can accept ... With a customer service system, they can see what you already bought, so you don’t have to go through a bunch ...

    David Rowlands - 08/06/2021 - 10:06

  10. B2B Marketing privacy policy

    bookings you have bought from us. To keep you up to date with and invite you to any of our latest, relevant ...

    a12admin a12 - 30/09/2021 - 16:14

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