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  1. What you need to know to turn B2B marketplaces into your number one marketing tool

    where every second tyre in your country is sold via your B2B online marketplace and connected shop ...

    Alexander Graf - 06/04/2022 - 12:56

  2. Greater expectations: What do customers demand online?

    for shopping, banking, etc as a result of the pandemic. They in particular need to be reassured before ...

    Kieron McCann - 10/02/2022 - 08:38

  3. News: Nine in ten business leaders say customers are now digital first, according to Adobe Digital Trends Report

    the digital-first shopping behaviours they embraced during the early stages of the pandemic – such as click ...

    David Rowlands - 02/02/2022 - 16:54

  4. Dr Christine Bailey’s four key pillars of B2B digital selling

    in users) and next day delivery (over six million people shopping online at any given moment of the day), ...

    David Rowlands - 17/02/2022 - 15:33

  5. B2B conversational marketing: A how-to guide to achieve success and increase campaign ROI

    to your organisation, such as shopping cart abandonment online.  Conversational marketing examples can ...

    John Allen - 15/02/2022 - 14:50

  6. How can integrated agencies prove they are just as specialist as a boutique agency?

    are keen to call themselves boutiques. But unhelpfully for clients, they’re not consistent with what ... specialists. Some are B2B agencies that don’t do B2C.  However a boutique styles itself, an integrated agency ... Inevitably, a boutique that is, say, an AR specialist, will tend to look for answers in the one channel ...

    Kate Cox - 17/02/2020 - 16:51

  7. Simon Daniels on the MOPs dos and don’t for 2022

    shopping With wave after wave of new technology and tools, how can marketers see past the hype and focus ...

    David Rowlands - 25/01/2022 - 08:55

  8. Why SMBs are looking for guidance and support from B2SB marketers

    and competencies Strategy The landscape of small business – where, how, when they work, shop, and sell – has ... of small business – where, how, when they work, shop, and sell – has forever changed. Small businesses ...

    Dan Gliatta - 29/11/2021 - 09:25

  9. When attracting the best, size does matter

    the shopping list above. In fact, integrated agencies don’t actually have to do anything more. That’s not meant ... this is invaluable. Sure, boutique and specialist agencies can form partnerships with external companies ... agencies like Ogilvy, with a clear inference that they have to go above and beyond offering the shopping ...

    Sam Williams-Thomas - 06/04/2020 - 11:21

  10. Is an aircraft carrier as good as a submarine?

    to agencies today, says Clif Collier How can integrated agencies prove they are just as specialist as boutique ... integrated agencies and boutique agencies prove their relevance?- might we come up with a more germane answer ... part of the mix on offer, there is a whole new genre of ‘boutique’ agencies. These agencies have ...

    Clif Collier - 10/02/2020 - 10:09

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