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  1. Five questions to help pinpoint your brand identity

    Or simple sentences? Consider what your customer needs when they land in your shop window and you can’t go ...

    Charlotte Hartley - 23/09/2021 - 11:08

  2. News: British oil brand Duckhams enlists The Bigger Boat to drive international web project

    ensuring a personalised shopping experience. Since the new site was launched, year-on-year traffic ...

    David Rowlands - 06/08/2021 - 10:28

  3. AWARDS 2013, CATEGORY 2: State Street

    5 AWARDS-2013-CATEGORY-2-‘Empowering Boutiques’ by State Street_0.pdf Shortlist best use of direct ... mail: ‘Empowering Boutiques’ In a financial industry experiencing extraordinary regulatory and transparency ... challenges post-global financial crisis, State Street identified an opportunity to help smaller “boutique ...

    Jessica McGreal - 27/09/2013 - 12:25

  4. News: Demandbase announces acquisition of InsideView and DemandMatrix and launches Demandbase Data Cloud and Sales Intelligence Cloud

    With these acquisitions, Demandbase now offers a complete “one-stop-shop” for quality data across the five key components ... a complete “one-stop-shop” for quality data across the five key components required for B2B go-to-market ...

    Kavita Singh - 05/05/2021 - 16:00

  5. Marketing myopia too close for comfort?

    way to cheap flights, bricks and mortar shops and monolithic headquarters now appear largesse. ... A simple shock to traditional shopping patterns and social distancing pushed many stores ... In the same way that sea travel and the railways gave way to cheap flights, bricks and mortar shops ...

    Mercè Cozens - 16/03/2021 - 14:18

  6. Insights from the UK’s highest performing agencies

    of specialist boutique agencies starting to spring up as a result of the global networks shedding headcount. ... As a result, 2021 could mark a big year for the boutiques as many brands working with reduced budgets ...

    David Rowlands - 24/03/2021 - 16:40

  7. Awards case study: Learn how the bcm agency won the award for ‘Martech transformation/acceleration project of the year’

    to really understand what people were interested in. As a small boutique agency, they needed to ensure ...

    Kavita Singh - 22/03/2021 - 17:45

  8. Transformation through messaging and engagement: An interview with Gary Hurry

    in underlying consumer behaviour, such as online shopping, the evolution of discount retailers, the drive ...

    David Rowlands - 31/08/2021 - 09:37

  9. Paysafe reveals new brand to accelerate evolution

    we’re a one-stop shop”. Under the rebrand, there has been an inversion of nomenclature. So Paysafe ... rather than cards, for online shopping – and the publication of global research into consumer payment ... B2B customers, they would say you’re big, but with a boutique feel. Where it sits with the brand ...

    Paul Snell - 11/06/2018 - 17:00

  10. How to create a more cohesive content strategy

    fantastic.’ Think about the purpose before you go shopping.” From the brief, you can start to devise ...

    Kavita Singh - 21/04/2021 - 11:46

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