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1. CUSTOMER INSIGHT: How to find and maintain good customers

   of any new business development programme. It provides a unique means of deriving maximum insight from ...

   a12admin a12 - 30/08/2007 - 00:00

2. HOW TO: Ban spam

   This not only makes your campaign more accurate but also protects your brand- you don't want people ...

   a12admin a12 - 27/03/2005 - 00:00

3. Global marketing

   of this new and DM-receptive audience. Within the UK businesses have to adapt and refashion how they talk ...

   a12admin a12 - 30/01/2007 - 00:00

4. BEST PRACTICE: Marketing to IT buyers

   as the IT department. This is not interest in new technologies or features, but real-world examples, case studies ...

   a12admin a12 - 19/12/2006 - 00:00

5. PR: Accentuate the positive

   Chances are, your company has already spent a tidy sum coming up with a brand identity, a mission ...

   a12admin a12 - 25/05/2005 - 00:00

6. BEST PRACTICE: On course for professional development

   is that it's moved so fast that professional expertise in it is still very new. You can't teach people ... across the sector – B2B, B2C or the new public sector marketing.”   Never stop learning Training is about ...

   a12admin a12 - 28/02/2005 - 00:00

7. BEST PRACTICE: Five steps to effective direct (not junk) mail

   are expanding and more likely to be looking for a new premises? Or maybe if you are an interior designer, why ...

   a12admin a12 - 10/03/2006 - 00:00

8. Brief encounters

   the victim of our perfect message is out-of-date. The new permission-based paradigm means that our passive ...

   a12admin a12 - 22/09/2005 - 00:00

9. PR: United we stand

   Kitemark (which meant nothing to our overseas customers), to the introduction of the new VAT scheme which ...

   a12admin a12 - 27/01/2005 - 00:00

10. SEARCH MARKETING: Click fraud

    of success or failure of your application by email. New sites with no traffic have no chance of getting ...

    a12admin a12 - 28/02/2007 - 00:00

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