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  1. CUSTOMER INSIGHT: How to find and maintain good customers

    of any new business development programme. It provides a unique means of deriving maximum insight from ...

    a12admin a12 - 30/08/2007 - 00:00

  2. HOW TO: Ban spam

    This not only makes your campaign more accurate but also protects your brand- you don't want people ...

    a12admin a12 - 27/03/2005 - 00:00

  3. Global marketing

    of this new and DM-receptive audience. Within the UK businesses have to adapt and refashion how they talk ...

    a12admin a12 - 30/01/2007 - 00:00

  4. BEST PRACTICE: Marketing to IT buyers

    as the IT department. This is not interest in new technologies or features, but real-world examples, case studies ...

    a12admin a12 - 19/12/2006 - 00:00

  5. PR: Accentuate the positive

    Chances are, your company has already spent a tidy sum coming up with a brand identity, a mission ...

    a12admin a12 - 25/05/2005 - 00:00

  6. BEST PRACTICE: On course for professional development

    is that it's moved so fast that professional expertise in it is still very new. You can't teach people ... across the sector – B2B, B2C or the new public sector marketing.”   Never stop learning Training is about ...

    a12admin a12 - 28/02/2005 - 00:00

  7. BEST PRACTICE: Five steps to effective direct (not junk) mail

    are expanding and more likely to be looking for a new premises? Or maybe if you are an interior designer, why ...

    a12admin a12 - 10/03/2006 - 00:00

  8. Brief encounters

    the victim of our perfect message is out-of-date. The new permission-based paradigm means that our passive ...

    a12admin a12 - 22/09/2005 - 00:00

  9. PR: United we stand

    Kitemark (which meant nothing to our overseas customers), to the introduction of the new VAT scheme which ...

    a12admin a12 - 27/01/2005 - 00:00

  10. SEARCH MARKETING: Click fraud

    of success or failure of your application by email. New sites with no traffic have no chance of getting ...

    a12admin a12 - 28/02/2007 - 00:00


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