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1. How to get the best return on your marketing budget

   When financial growth slows, there is a tendency for brands to pull back on marketing spend. Whilst ...

   Jerusa Calliste - 13/12/2022 - 18:47

2. News: Imagination joins B2B marketing agency The Mx Group

   packaging, trade associations, technology and SaaS. The client roster reaches 47 brands and includes new ... The Imagination team specialises in storytelling content that connects brands to their  audiences to deepen ... — enhancing brand campaigns and thought leadership content, improving digitally enabled journeys and SEO ...

   David Rowlands - 08/11/2022 - 15:48

3. Transforming your promise into your brand DNA

   they purchased a new product because it was from a brand they like.  It means that not only sharing the latest ... General B2B marketing Marketing department Master- Brand & Content Strategy Brand Delivering ... a bullet-proof brand.  What is a promise? Taken at face value, Oxford defines a promise as “assuring someone ...

   Zsofia Raffa - 29/11/2022 - 10:41

4. Pipeline’s secret weapon: Full-funnel marketing (and how to prove it)

   business and what success looks like. Customer expectations have skyrocketed to new heights, and it’s ... of interviews with senior marketers and subject matter experts. Download this report to learn: The role of brand ... of short-termism in a bear market – and how to overcome them and build a brand that will stand the test of time. ...

   Jerusa Calliste - 24/11/2022 - 12:46

5. In Web 3.0 terms, today is 1995

   community Cactus, under their Agencynomics event brand. In embarking into what was a deep dive ... of presentations on this topic before, at least some of these were completely new to me – and I clearly wasn’t ... to follow. And this got me thinking: the concept of Web 3.0 is certainly nothing new, so why are so many ...

   Joel Harrison - 10/11/2022 - 16:43

6. Propolis leaders downturn content pack and demo

   for client-side marketers. If you’re an agency, we’d still love to chat with you about partnership opportunities ...

   scotty - 25/11/2022 - 12:00

7. Senior marketing researcher

   marketers at business brands with the tools, insight and inspiration they need to grow and succeed – as both ... teams, resourcing and D&I; execution and campaigns; brand and content strategy. Although ...

   Jennie Barrick - 01/12/2022 - 09:19

8. The Global ABM Conference 2022: What you missed out

   of approximately 100 client-side marketers gaging their views on ABM. Facing an economic recession, in the next 12 ... clients are naive if they think they won’t need to rely on experts,” ABM maestro Robert Norum added. “ABM ... well-known brands in our space. From an ABM perspective, the kind of content and thought leadership they put ...

   David Rowlands - 08/11/2022 - 12:09

9. The Tao of buyer-centric B2B marketing: The seven principles you need to know

   to act in their best interests – as well as the brand’s – in the moment.  This represents an entirely new ... customers while facing new challenges, B2B marketers are going to have to think more holistically ... them with the right experience at the moment. Forget what was done in the past and transform into a new ...

   Mary Gilbert - 21/11/2022 - 11:12

10. Events and Media business development executive

    marketing solutions and Propolis.  You will be given the autonomy to build and develop new client ... Established in 2004, B2B Marketing is the leading global resource for B2B Marketers. A trusted brand reaching ... relationships and ensure successful rebooking with existing clients. Key Responsibilities Maximise sales revenue ...

    Jennie Barrick - 20/10/2022 - 13:30

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