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1. The future of B2B events: Strategic importance of events elevated by two years of crisis

   Brand & Content Strategy Download this now As physical events truly get back underway, what ... now offer, and what are venue owners hearing from their clients – and your competitors ...

   Daniela fernandes - 18/08/2022 - 13:57

2. News: Expandi achieves asset purchase of Cyance

   new technical capabilities, particularly as a lot of Intent Data are based on pretty simplistic logic ... if there's new innovation and growth in the market, it becomes an attractive acquisition opportunity ...

   David Rowlands - 13/09/2022 - 08:44

3. Brand guidelines: When should you start breaking the rules?

   Content marketing Creative General B2B marketing Marketing department Master- Brand & Content ... Strategy Brand Creativity Most of us in the B2B space understand the need for brand guidelines. They help ... They don’t just define and connect multiple visual elements, but make brands instantly recognisable. ...

   Danny Philamond - 04/08/2022 - 09:46

4. Fahlgren Mortine

   Fahlgren Mortine is an integrated communications company helping brands engage in ways ... to clients around the world with industry specializations in business-to-business, consumer, higher ... advertising, public relations, research, branding, media planning/buying, creative and design. Doing work ...

   Daniela fernandes - 20/07/2022 - 11:27

5. Elevation Awards case study: How the Mx Group won Gold for ‘B2B communications agency of the year’ for ‘The Mx Group: Better Relationships, Better Results’

   That talent directly impacted our clients, increasing brand value, leading digital transformation, generating ... of the 10 new clients we won late in the year that span SaaS, tech, agri business and manufacturing, ... for B2B brands. Clients are global leaders and innovators in energy, utilities, manufacturing, ...

   David Rowlands - 14/06/2022 - 12:33

6. The importance of brand personality in B2B – and how to find yours

   Content marketing Creative General B2B marketing Marketing department Strategy Master- Brand & ... Content Strategy Brand Campaign management Creativity Every B2B company should understand the impact ... of their brand personality. Sue Mizera advises how to create (or discover) your own brand's Brand ...

   Sue Mizera - 25/08/2022 - 14:16

7. People or personas? What B2B marketing can learn from B2C

   strategy begins with a clear understanding of the target market. That information allows brands to talk ... cost and have more lasting consequences. Committing our organisation to a new software package ... is simply a bigger deal than choosing which brand of cereal our family will have for breakfast this week ...

   Anonymous (not verified) - 08/08/2022 - 11:55

8. News: The B2B Marketing Awards shortlist announced!

   'Sound advice' for Sage, by twogether 'The art of cells' by Transiris 'The new ... 'Software AG – Seamless is more' by Transmission 15. Best brand initiative 'Advanced IT Services ... by Sharper B2B 'Netting new logos, the ServiceNow way' for ServiceNow, by The Marketing Practice ...

   David Rowlands - 23/08/2022 - 09:55

9. News: Gravity Global acquires Mojo Media Labs

   client revenue, not merely new customer sales. The agency focuses on all the ways their businesses grow ... business pipeline. Increasingly, we’re attracting clients that need brand strategy and global reach we ... operation world-class expertise in the intricate science of connecting B2B’s critical components: branding ...

   David Rowlands - 15/06/2022 - 17:18

10. Why the moon landing began with good branding

    Creative Master- Brand & Content Strategy Brand Creativity 53 years after man landed ... on the moon, Sue Mizera believes there's no better example of strong branding than the Apollo space ... of the effort. In my view, this speech is a marvel of exactly what strong branding is about – capturing all ...

    Sue Mizera - 03/08/2022 - 09:59

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