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  1. News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency

    they have done for Harvard. I have loved working with them and wish them all the very best for their new ...

    David Rowlands - 03/02/2023 - 14:17

  2. A new year, a new set of priorities: Tackling your 2023 budget

    or say that will make any sort of meaningful difference – especially for brands.   WARC recently ... the marketing industry and provides a degree of outlook and guidance for brands and marketers to help navigate ... to their brand are at any given moment, or where the real opportunity lies (for example, is there a big ...

    Oliver Budworth - 25/01/2023 - 14:36

  3. March 23 roundtable register

    a winning business case for new martech investment The role of wider marketing teams in the decision-making ...

    scotty - 27/01/2023 - 09:38

  4. Eight essentials for a successful global marketing rebrand

    critical in the entire process of devising and rolling out new brand messaging. This group of people ... appreciate it and are likely to understand and engage with your new brand messaging. You can support ... General B2B marketing International Marketing department Master- Brand & Content Strategy ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  5. Media and training marketing executive

    and experience that maximises business performance. It is an existing and trusted brand, which is customer driven ... to work in. We’re very team focused, we take huge price in our success, in our brand and in one another. ... Commercially focused, and able to bring new ideas on board Passionate about success and delivering consistently ...

    Jennie Barrick - 20/01/2023 - 14:33

  6. Propolis marketing manager

    to accelerate new business and retain/grow existing accounts on Propolis. Propolis is a membership community ... to bring new ideas on board Passionate about success and delivering consistently excellent results ... e.g time to close Achieve monthly new business targets 90% renewal rate 85% retention rate Company ...

    Jennie Barrick - 20/01/2023 - 14:41

  7. Live reaction: Can ChatGPT write your B2B copy?

    Marketing technology Teams and resourcing Master- Brand & Content Strategy AI Automation Creativity ... to create content that’s genuinely new – for example, thought leadership that contains (gasp) actual leading ... a job for a human. Still, if AI handles the simple stuff, how are we going to train new copywriters? ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  8. Revenue operations manager

    required: Significant experience in sales and marketing technology, marketing operations and new business ... of a well loved and respected brand at the centre of the b2b marketing industry.   ...

    Jennie Barrick - 12/01/2023 - 15:20

  9. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    Creative General B2B marketing Marketing department Strategy Master- Brand & Content Strategy ... branding project, wherein customers are central to the final results, are likely to set up inevitable ... challenges and conflicts. It is human nature.  Management famously fears change. Be clear, your branding ...

    Sue Mizera - 15/12/2022 - 08:40

  10. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    dramatically in the last six months, and as a result marketing leaders have to embrace new tactics ... marketing world. 2. Celebrate innovation, challenge conventional thinking and seek out new ideas   Encourage ... team members to identify brands that they think are doing interesting things, and report back on these. ...

    Joel Harrison - 14/12/2022 - 10:59

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