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1. People Awards case study: How Gemma Roalf went from summer intern to 'Client relationship manager of the year' in four years

   results for clients, the agency lives and breathes numbers – with ROI being the most important number ...

   Martha McKee - 31/08/2017 - 15:00

2. How to target the right individuals with your account-based marketing campaigns

   “There is no substitute for putting the effort in. You have to really ‘live and breathe’ the target ...

   Paul Snell - 03/09/2019 - 14:53

3. What if the Google social network rumours are true?

   that’s Google. The digital world waits with baited breath.......... Dave Katz, Managing Director, UK ...

   Dave Katz - 21/03/2011 - 11:32

4. Customer acquisition vs retention: Where should B2B marketers focus their efforts?

   disengaged. Grab a paper bag, take some deep breaths and try not to panic. Now we’ve all calmed down a little, ... the companies they buy from or are actively disengaged. Grab a paper bag, take some deep breaths and try ...

   Alex Clarke - 16/05/2016 - 15:00 - 2 comments

5. How a review of 2015 can help you set effective goals

   goals and aspirations are not something to hide away in a drawer, you need to live and breathe them. ...

   Claire Gilhan - 30/10/2015 - 17:17

6. Data Quality- The Secret Assassin of CRM?

   to deprive it of oxygen, choking it until it can no longer breathe. As the CRM starts to suffer, the business ...

   Martin Doyle - 29/01/2015 - 12:12

7. 5 reasons you know you work in marketing technology (martech)...

   breathing animals!” Scott Brinker’s martech supergraphic fills you with glee and fear in equal measure… What ...

   Jess Pike - 28/11/2016 - 14:47

8. Data can make marketing cool

   phrases like 'the colouring in department' under their breath. The reason for their antipathy ...

   Joel Harrison - 08/04/2011 - 14:33

9. 12 top thought leadership trends to watch in 2019

   Post-GDPR, marketers are breathing a huge collective sigh of relief. But now isn’t the time to rest on one’s ...

   Rob Mitchell - 13/12/2018 - 11:13

10. Account-based marketing – time for some honest re-evaluation?

    the same mistake when it comes to buying technology. Deep breath, here goes; if you are going to invest ...

    Clive Armitage - 14/08/2018 - 15:39

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