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  1. Approaching a new CMO role: An interview with Eric Schou

    see what’s broken, we can fix it! One of the biggest challenges facing all marketing leaders ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  2. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    that it’s been broken down into 10 sub-categories. So, quite a lot to digest. With such an ocean ...

    David Rowlands - 28/09/2021 - 13:42

  3. How to lead score like a boss

    with sales to define what a lead actually is Gifford says: “I may sound like a broken cassette tape, ...

    David Rowlands - 17/09/2021 - 15:40

  4. News: Fearless Labs launches to fix ‘broken link’ between sales and marketing

    Strategy New software company, Fearless Labs has launched, which aims to create products and services that help foster better alignment between marketing and sales teams. Its first product, SOsell, the first Fearless Labs product, is a social selling tool ...

    Kavita Singh - 17/02/2021 - 11:27

  5. The MQL is Dead

    marketing is broken.  Marketers spend more time counting MQLs than revenue, and sales spends more time ...

    Jack Mann - 09/06/2021 - 16:46

  6. The 5 new rules of post-pandemic marketing Rule #2: Redefining organisational agility

    linchpin of the ‘organisational tissue’:  the human being.    As we move towards  imagining a post-pandemic ...

    Ted Kohnen - 24/05/2021 - 18:32

  7. Awards case study: How Silver Agency won Gold for 'Most commercially successful campaign' for its work for Dell Technologies

    specifically, Silver's objectives can be broken down into the following groups. Where to-partner refers ...

    David Rowlands - 02/06/2021 - 11:09

  8. Moving forwards with a marketing operations function

    apologise for being a broken record on this one – MOPs is more than just martech. Key findings from ...

    Jack Mann - 23/03/2021 - 16:07

  9. The importance of branding for B2B in 2021

    the execution links to both external communications and internal: after all brands can be made or broken ...

    Kate Cox - 08/04/2021 - 12:03

  10. Steps to a CX audit

    customer lifecycle. While there are common sets of lifecycle stages, which can be loosely broken down ...

    David Rowlands - 18/03/2021 - 09:46


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