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  1. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    because of the level of customer insight we can now acquire. “The days of spray and pray are truly gone,” ... campaigns Next, Chris discussed the importance of moving away from ‘spray and pray’ marketing to ‘next best ...

    David Rowlands - 28/09/2021 - 13:42

  2. Goodbye “Spray & Pray”: Hello Smarter B2B Content Distribution

    The idea is for you to use this guide to inform your content strategy and escape the cycle of “spray ...

    Jack Mann - 19/02/2021 - 13:11

  3. Our new community for B2B marketers has launched!

    all bugs have now been swatted, and we’re now fully out of the gates. So far, we've onboarded our ...

    James Farmer - 25/02/2021 - 15:56 - 1 comment

  4. Why customer success will be vital in 2021

    support is similar to IT support. If they can’t login, forget a password, or have a bug in the product, ...

    Kavita Singh - 11/03/2021 - 11:28

  5. Here are our hive experts' 2021 predictions

    effect on Demandgen, where ‘spray and pray’ marketing is now irrelevant, and businesses are now focussing ...

    Kavita Singh - 27/01/2021 - 10:48

  6. The world could be your oyster: How to capitalise on opportunities post-Brexit regardless of marketing budgets

    that plaster it on websites that prospects may have not even heard of – let alone read! This ‘spray and pray’ ...

    Simon Woolley - 26/10/2020 - 17:46

  7. ABM in a brave new world: An interview with Rossa Shanks

    a go-to-the-right-market approach. If you are not account-based in your approach, you are spraying and praying. Inbound ...

    Kavita Singh - 17/08/2020 - 10:29

  8. Awards case study: Learn how Annie Garvey championed martech and made Covance more data driven

    as a spray and pray device. The majority of contacts in it were irrelevant. And the team were relying ... that they needed to be more data driven, no more batch and blast, no more spray and pray. The organisation ...

    Kavita Singh - 08/04/2020 - 17:12

  9. Test and learn (versus spray and pray)

    Strategy ROI Digital At first sight, establishing a brand or attracting new groups of customers in the B2B financial services sector appears to be a tough task. In most areas, there are large incumbents with well-established brand positionings who invest ...

    Peter Reid - 26/06/2017 - 18:24

  10. Forget about one-to-one, one-to-few and one-to-many. Content consumption is the key to ABM.

    in retargeting the prospects each time they returned to the page. “This takes us away from spraying and praying ...

    Kavita Singh - 20/02/2020 - 10:06

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