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  1. The B2B Marketing Awards 2021: Check out who won big

    head of public affairs, Brands2Life bagged ‘PR agency of the year’ for their seemingly bullet-proof ...

    David Rowlands - 01/12/2021 - 16:29

  2. A ‘blast from the past’ with enduring relevance: the Values Ladder case of DuPont’s Kevlar

    bullet-proof vests, helmets and gloves, but is also used in sports equipment from ski boots and bicycle tires ... to replace metal. It is best known for its applications in protective apparel like bullet-proof vests ...

    Sue Mizera - 11/08/2020 - 13:35

  3. Persona-based marketing makes ABM more ‘human’

    provide critical feedback throughout the buying process and has a vested interest in the outcome ...

    Eva Jackson - 01/02/2021 - 09:43

  4. Know where you are with Porter’s 5 Forces

    Therefore, we are uniquely placed and have a vested interest in continuity of marketing effort to keep ...

    Mercè Cozens - 07/12/2020 - 11:30

  5. 5 principles to future-proof your B2B website

    a vested interest in your success and that both parties feel like one seamless, cohesive team working ...

    Michael Leen - 15/09/2020 - 14:15

  6. Awards case study: Find out how Microsoft nabbed the award for 'Best customer engagement initiative'

    vested in each other’s success. The Microsoft Services Executive Board (SEB) was formed in 2016 with 10 ...

    Kavita Singh - 21/05/2020 - 10:52

  7. The tech marketers fast lane to success

    to develop your own account-based marketing programme. Don't miss out GDPR bullet-proof practice before ...

    Jason Taylor - 21/03/2018 - 10:53

  8. The internal marketing agency model: The benefits, challenges and considerations of setting up an inhouse agency

    the benefits of inhouse previously mentioned. As part of the organisation the agency has a vested interest ...

    Paul Snell - 23/07/2019 - 11:40

  9. B2B Marketing training- The Tech marketers’ fast lane to success

    to develop your own account-based marketing programme. Don't miss out GDPR bullet-proof practice before ...

    Jason Taylor - 15/03/2018 - 11:54

  10. How to write a great awards entry

    for a bulletproof submission:    anonymous user Features To help you with your B2B Awards submission, here’s ... are their nine dos and don’ts for a bulletproof submission:  1.     Take it seriously if you want results.  Don’t ...

    Jackie Nansamba... - 01/06/2016 - 17:53

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