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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    activation doesn’t create demand, they contend, rather it just helps businesses capture demand that already ... hand-in-glove.We speak the same language, desire the same outcomes in bespoke customer journeys and experiences, ... relatedness (we desire to interact with others) and autonomy (we desire purpose and fulfilment.) In the work ...

    Sue Mizera - 01/12/2021 - 10:47

  2. The tautology of marketing operations job titles

    a natural fit. I actually like the idea, although I’ve yet to achieve it, of including a business analyst ... doing a “Marketing Planning” module as part of my Business Studies degree (many years ago…) and slightly ... with innovation and in many respects surely is what marketing is in business to bring about. Certainly, having ...

    Simon Daniels - 03/12/2021 - 08:47

  3. News: Hiscox launches card game to educate businesses about cyber security

    with the launch of No Phish, a new card game designed to help businesses learn about cyber readiness. No Phish ... against businesses rose from 38% in 2019 to 43% in 2020, with one in six firms attacked saying its ... contains card types like viruses, ransomware and business email compromise, each of which are combated ...

    David Rowlands - 30/11/2021 - 09:52

  4. Why SMBs are looking for guidance and support from B2SB marketers

    and competencies Strategy The landscape of small business – where, how, when they work, shop, and sell – has ... forever changed. Small businesses are seeking help planning, executing, and optimising their ‘what’s ... the pivot journey? “We have extended to multiple geographies, and I anticipate that my business will also ...

    Dan Gliatta - 29/11/2021 - 09:25

  5. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

    business in 2022? And, how do you tangibly and compelling demonstrate to the board, the contribution ...

    Cliff_1 Guy - 02/12/2021 - 11:33

  6. Annabel Rake on the importance of sustainability in marketing

    was that it makes sense for our planet (...) and we believe that it makes good business sense both for us and our ... business models and operations over the next decade as a result of the move towards net-zero. This green ... by business leaders and climate experts. The reason? When speaking with these industry leaders, the recurring ...

    David Rowlands - 02/12/2021 - 08:50

  7. News: Feefo appoints new CMO to drive growth and overseas expansion

    follows a period of sustained growth for the company and the acquisition of the customer reviews business ... into this category.”   Want to learn more B2B marketing tips and tricks and how to grow your business? Why not check out ...

    David Rowlands - 30/11/2021 - 16:39

  8. News: Annual study reveals rising stars in the marketing multiverse

    here.   Want to learn more B2B marketing tips and tricks and how to grow your business? Why not check ...

    David Rowlands - 30/11/2021 - 16:21

  9. The B2B Marketing Awards 2021: Check out who won big

    leadership’ by Protolabs. Best limited-budget campaign. ‘The better-for-business zone’ for Zen Internet, ... by OneGTM. Most commercially successful campaign. ‘Markers, set, go!’ for O2 Business, by The Marketing ... channel marketing initiative. ‘The better-for-business zone’ for Zen Internet, by OneGTM. Best ...

    David Rowlands - 01/12/2021 - 16:29

  10. How to realise the full potential of sustainability marketing

    sustainability brings to business. As well as protecting societies and natural resources, a joined-up ... impacts of your ESG strategy, your company needs to integrate it into your core business activities. ... and your business further. But designing and implementing a sustainability marketing strategy has ...

    Leeya Hendricks - 26/11/2021 - 09:41

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