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  1. How and why marketing must drive sustainability

    Strategy & Evolution Planning Change management Leaders Customer success Innovation Lucy Gillman, ... for scaling channels to generate demand and working with the board to grow the business globally. I drive ... services division. LG: What steps are Delta Capita taking to drive sustainable business practices, ...

    David Rowlands - 11/01/2022 - 08:47

  2. What’s in store for B2B marketing in 2022?

    development Planning Innovation To kick off the New Year, we asked our Propolis Hive experts ... personalised customer experience. Businesses will need to define their long-term CX transformations Since ... the beginning of 2020, businesses have had to pivot their CX towards trust, digitise overnight, redesign ...

    David Rowlands - 07/01/2022 - 15:27

  3. Barbara Stewart on nailing your CX in 2022

    foundation, your operational frameworks and plan your roadmap for true CX success. Blurring the lines between ... personas don’t change from B to C. “When I’m in business mode, I’m still Barbara,” she explains. “My biases ... a solution that makes your business less confident and jeopardises your client’s work. Her key takeaway ...

    David Rowlands - 18/01/2022 - 08:48

  4. How to bridge the sales and marketing alignment gap – once and for all

    be a priority for any business leader looking to generate growth. Of course, it’s easier said than done. ... of insight into each team’s customer interactions. Disparate and disconnected technologies. The business ... – and prioritise it for your business. Ensure an open dialogue between the two departments, where you can discuss ...

    John Cheney - 17/01/2022 - 10:01

  5. Practical magic: Cooking up a potion for success for your ABM programme

    between account selection and the development of your ABM plans. Step 1: Pre-workshop prep – getting ... about your plans. Balancing short-term objectives and long-term deliverables When it comes to tracking ... strategic and sales plans. It’s important that your marketing objectives are agreed upon, and that you keep ...

    David Rowlands - 07/01/2022 - 09:03

  6. News: Susan McKay joins Dun & Bradstreet as international CMO

    & Bradstreet, a leading global provider of business decisioning data and analytics, today announced ... and communications for Dun & Bradstreet’s International business, which incorporates the UK and Ireland, European ... high-performing marketing teams to support business transformation, across financial services, professional ...

    David Rowlands - 13/01/2022 - 16:19

  7. Five ways AI impacts demand generation

    towards customer satisfaction. AI gives sales accurate insights into business decisions, identify ... is AI so important for B2B lead generation? It goes without saying that today’s businesses are facing ... use AI to collect educational data from a business blog and combine it with information from LinkedIn. ...

    Satish Sadasivan - 14/01/2022 - 09:00

  8. 10 lessons learned after 10 years of modern selling

    talent. You must actively nurture your employees’ development throughout their journey with your business ... and content to drive continuous improvement. Business leaders must ensure that all of their staff become data ... marketing, and customer success, but fuels the business’ overall productivity. Data insights should go beyond ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  9. Abhi Morjaria on diversity and inclusion in B2B spheres

    with my husband and I also started my own e-commerce business. I returned into tech with Ingram Micro ... for the UK business and now as a senior global marketer. LG: In one of your blogs for IWD, you’ve spoken ... values are building the best product, causing no unnecessary harm, using business to inspire ...

    David Rowlands - 12/01/2022 - 14:12

  10. News: Radix Communications employees take over the company

    and McGuire will stay responsible for running the day-to-day business while, as sole shareholder, the trust ...

    David Rowlands - 11/01/2022 - 16:43

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