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  1. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    new research revealing an untapped opportunity for businesses looking to achieve competitive ... their organisation provides great experiences that meet customer expectations, many feel their business is falling ... the COVID-19 pandemic, and many businesses are committed to empowering creative teams with the right work ...

    David Rowlands - 25/01/2022 - 12:33

  2. News: B2B Marketing appoints new managing director, Richard O’Connor

    be responsible for managing the entire business and helping to identify opportunities to optimise the business ... business in new markets, Joel will continue to be the face and voice of B2B Marketing and Propolis, ... As we take our next steps as a business, we’re delighted to welcome Richard O’Connor to help bring all ...

    David Rowlands - 26/01/2022 - 10:41

  3. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    function for EG, a commercial real estate data and Intelligence business, part of RELX plc. Trustworthy ... Marketing – it’s one of the things that attracted me to the business – but we can’t take that for granted. ... it is beholden on us as business to demonstrate that we walk the walk." Conclusion? B2B Marketing is here ...

    David Rowlands - 26/01/2022 - 10:48

  4. Much like comedy, good B2B marketing comes down to timing

    business priorities. This presents a significant challenge to the B2B marketer, but there is hope as over ... which for many B2B businesses is a time consuming and extensive process with many stages, you can choose ... said they share relevant content with other decision makers in the business. Tie this in with the fact, ...

    Jon Clarke - 24/01/2022 - 10:22

  5. Three demand generation focus areas you need to know

    with customers. The shift to a new business paradigm is forcing marketers to look at traditional fields from ... for businesses and that it's critical to win new customers and increase retention by making their journey ... more tailored and seamless. In fact, 82% of business buyers want to experience the same buying process ...

    Satish Sadasivan - 21/01/2022 - 15:35

  6. How to bridge the sales and marketing alignment gap – once and for all

    be a priority for any business leader looking to generate growth. Of course, it’s easier said than done. ... of insight into each team’s customer interactions. Disparate and disconnected technologies. The business ... – and prioritise it for your business. Ensure an open dialogue between the two departments, where you can discuss ...

    John Cheney - 17/01/2022 - 10:01

  7. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    relevant, buying experience. Those companies who provide it will win their business- today and tomorrow,” ...

    David Rowlands - 20/01/2022 - 14:46

  8. Why you need emotional marketing in 2022

    businesses ensure that this is shared internally to create that same buzz in the team. You should never ... Businesses really need to think about the coherence of messaging against their brand personality. Sometimes, ... or in competition? As a consultancy, we look for ways to increase opportunities and to accelerate business ...

    David Rowlands - 20/01/2022 - 08:51

  9. Barbara Stewart on nailing your CX in 2022

    personas don’t change from B to C. “When I’m in business mode, I’m still Barbara,” she explains. “My biases ... a solution that makes your business less confident and jeopardises your client’s work. Her key takeaway ... to CX- and keep it simple. Want to learn more about improving your CX from the best in business? Why ...

    David Rowlands - 18/01/2022 - 08:48

  10. How chatbots can enhance your ABM strategy

    outreach putting buyers in control, they also help build trust in your business. Companies can use chatbots ... consistent experiences to every prospect and customer. Data shows that businesses that have incorporated ...

    Justin McDonald - 19/01/2022 - 09:16


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