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  1. Three demand generation focus areas you need to know

    Content marketing General B2B marketing Master- Strategy & Evolution Demand generation ... The rise of digital transformation has brought a radical shift in buying behaviour and the marketing ... engagement, marketers must now ensure they provide an exceptional brand experience. The advent of marketing ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. Why you need emotional marketing in 2022

    Creative Customer experience Customer insight General B2B marketing Master- Strategy & ... emotional marketing should be at the top of your to-do list, how to get it done and what neuroscience can ... on what emotional marketing is? Emotional marketing is how brands try to establish an emotional connection ...

    David Rowlands - 20/01/2022 - 08:51

  3. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    General B2B marketing Marketing department Master- Teams, Resourcing & D&I Teams ... email marketing via newly acquired Saleswhale and accelerated vertical and geographic expansion. 6sense, ... delivered on this promise and the market has spoken. Our growth continues to outpace every competitor in our ...

    David Rowlands - 20/01/2022 - 14:46

  4. How chatbots can enhance your ABM strategy

    ABM Customer insight Digital General B2B marketing Websites Master- Growth Customer success It’s ... no secret that ABM works. When done right, it can generate 200% more revenue for marketing efforts. Chatbots ... how conversational marketing can increase your pipeline – and your bottom line. B2B organisations, ...

    Justin McDonald - 19/01/2022 - 09:16

  5. Barbara Stewart on nailing your CX in 2022

    Customer experience Customer insight General B2B marketing Marketing department Master- CX ... taking a simple approach to the importance of transparency and trust. B2B Marketing’s Lucy Gillman ... reports. With over 19 years in marketing and advertising across B2B and B2C, it’s safe to say that Baraba’s ...

    David Rowlands - 18/01/2022 - 08:48

  6. How to break down data silos and become the data-driven marketer you need to be

    Master- Data Strategy, Insight & Intelligence Data Download this now Every year, marketers ... it in any meaningful way? With this core issue in mind, we spoke to several senior marketers to understand ... marketers have more data at their disposal, but what good is that if you can’t access, connect ...

    Daniela fernandes - 18/01/2022 - 10:42

  7. How to bridge the sales and marketing alignment gap – once and for all

    Marketing department Professional development Sales and marketing alignment Master- Teams, ... Resourcing & D&I Sales enablement Teams and resourcing Alignment between sales and marketing should ... Their destination may be the same, but often sales and marketing teams have been at odds when it comes to getting ...

    John Cheney - 17/01/2022 - 10:01

  8. Abhi Morjaria on diversity and inclusion in B2B spheres

    Marketing department Professional development Master- Teams, Resourcing & D&I Teams ... marketing, sat down with Abhi Morjaria, Senior Global Marketing Manager at Ingram Micro Cloud to discuss ... where diversity and inclusion should start, what B2B can learn from B2C and what marketers need to know ...

    David Rowlands - 12/01/2022 - 14:12

  9. Five ways AI impacts demand generation

    Customer experience Customer insight Digital General B2B marketing Marketing department Websites ... say AI will cause a fundamental shift in how B2B marketing is done (more than what it has already ... being in use for decades, AI has only recently been employed in B2B sales and marketing. Lead generation ...

    Satish Sadasivan - 14/01/2022 - 09:00

  10. News: Susan McKay joins Dun & Bradstreet as international CMO

    General B2B marketing Marketing department Master- Teams, Resourcing & D&I Leaders Dun ... the appointment of Susan McKay as international CMO, based in London.  Susan will lead marketing ... markets, India, China, Hong Kong and Taiwan, as well as the company’s global Worldwide Network. She will ...

    David Rowlands - 13/01/2022 - 16:19


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