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  1. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    or service when buying from a business. A further 36% of B2B buyers said they have pulled out of a purchase ...

    David Rowlands - 20/10/2021 - 11:33

  2. Kate Owen on how multifaceted ABM can be applied across higher education

    the fact that buying journeys are becoming ever more complex and similar, marketers need to “embrace ...

    David Rowlands - 19/10/2021 - 16:26

  3. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    of a customer’s time during their entire B2B buying journey. More decisions are being made digitally, and, ...

    Lucy Gillman - 07/10/2021 - 17:32

  4. Agile marketing can be your enabler of opportunity

    these opportunities, we need senior stakeholder buy-in to rapidly pull together internal teams to solve the problem. ...

    Steven Cozens - 12/10/2021 - 10:45

  5. How neuroscience affects CX in B2B marketing

    or business and, in the long-term, can prevent their willingness to buy from you again.  Steven says: “You ... on the brain. If, for example, you’re using Amazon regularly and buying on Prime every few days, and then one ...

    Lucy Gillman - 05/10/2021 - 10:24

  6. 5 things you need to know about the future of CX

    artists? How can they make the buying experience feel personal?” Overall, the acceleration of digital-first ...

    David Rowlands - 04/10/2021 - 15:35

  7. News: Expandi Group announces the integration of AccountInsight into the group

    outlook on account readiness to buy.  Holistic: a database that integrates firmographics, technographics, ...

    Lucy Gillman - 04/10/2021 - 10:43

  8. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    with solutions that we sell, and people buy from people,” she concludes. “How do we make sure that that human ...

    Lucy Gillman - 01/10/2021 - 09:45

  9. News: durhamlane and Cyance launch new report

    with vendors when they are ready to buy, and 88% will consider a vendor if they have a positive impression ... before beginning their research. Changing B2B buying behaviours and key learnings for marketers. ... media. These findings show that even when the decision making unit is in an active buying journey, ...

    Anonymous (not verified) - 29/09/2021 - 11:44

  10. Marketing process improvement isn’t just for the tough times

    (MQLs) and sales targets. Most change takes buy-in, communication and time. Perhaps that’s why we only ...

    Steven Cozens - 29/09/2021 - 09:55

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