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  1. ABM Buyer’s Guide: Five questions worth asking ABM platform vendors

    ABM General B2B marketing Performance management Download this now A must-read for anybody assessing the suitability of ABM platforms for their organisation A must-read for anybody assessing the suitability of ABM platforms for their organisation Bringing ...

    Daniela fernandes - 25/01/2022 - 11:29

  2. Much like comedy, good B2B marketing comes down to timing

    the timing element. However, there’s still an influx of materials randomly put in front of buyers which stops ... your marketing efforts in their tracks. In a recent report with durhamlane, we found that B2B buyers ... buyers believe that vendors do not approach them at the right time and only 21% believe they are given ...

    Jon Clarke - 24/01/2022 - 10:22

  3. Three demand generation focus areas you need to know

    landscape. With an explosion in the number of touchpoints buyers need to go through before they trust ... automation and demand generation has helped bridge this gap, helping marketers understand the buyer journey ... in-depth, engage proactively with buyers, and nurture them through the buying cycle. Digital, omnichannel ...

    Satish Sadasivan - 21/01/2022 - 15:35

  4. How chatbots can enhance your ABM strategy

    are revolutionizing ABM, taking your target account from browser to buyer through personalised experiences. Check out ... face-to-face meeting (not an email), social media message or voicemail — to engage a potential buyer. Marketing ... outreach putting buyers in control, they also help build trust in your business. Companies can use chatbots ...

    Justin McDonald - 19/01/2022 - 09:16

  5. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    with buyers. Companies using the 6sense platform on average experience 120% improvement in revenue ... conversion rates and 25% reduction in deal-to-close time.  “Today’s B2B buyer demands a better, more ...

    David Rowlands - 20/01/2022 - 14:46

  6. Barbara Stewart on nailing your CX in 2022

    solution I’m gone.” She stresses the importance of organisation’s walking the walk. Simply put, don’t say ...

    David Rowlands - 18/01/2022 - 08:48

  7. 10 lessons learned after 10 years of modern selling

    commercial teams engage with buyers. Here are 10 insights from 10 years of experience. Showpad recently ... about empowering your buyers, those who are on the final end engaging with your team. High-quality ... successful. 5. Buyer experience impacts your top line  Strong content accompanied by strong engagement ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  8. How to bridge the sales and marketing alignment gap – once and for all

    performance and conversions at each stage of the buyer journey, allocate tasks between departments, and make ...

    John Cheney - 17/01/2022 - 10:01

  9. Five ways AI impacts demand generation

    The future of business is personalised. B2B buyers expect a hyper-personalised experience everywhere they go ... landing pages: The average buyer consumes at least 13 pieces of content from a single vendor before ... for visitors, keeping data clean, and adapting to the needs of buyers. Implementing AI will help your business ...

    Satish Sadasivan - 14/01/2022 - 09:00

  10. Eight areas that marketing need to focus on to future-proof their 2022

    targeting: what marketer wouldn’t want new ways of reaching in-market buyers beyond paid search or prospect ... skills required to execute.  5. Brand, emotion and future buyer targeting  I love the work LinkedIn ...

    Kate Cox - 10/01/2022 - 15:16


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