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  1. Three demand generation focus areas you need to know

    landscape. With an explosion in the number of touchpoints buyers need to go through before they trust ... automation and demand generation has helped bridge this gap, helping marketers understand the buyer journey ... in-depth, engage proactively with buyers, and nurture them through the buying cycle. Digital, omnichannel ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. How chatbots can enhance your ABM strategy

    are revolutionizing ABM, taking your target account from browser to buyer through personalised experiences. Check out ... face-to-face meeting (not an email), social media message or voicemail — to engage a potential buyer. Marketing ... outreach putting buyers in control, they also help build trust in your business. Companies can use chatbots ...

    Justin McDonald - 19/01/2022 - 09:16

  3. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    with buyers. Companies using the 6sense platform on average experience 120% improvement in revenue ... conversion rates and 25% reduction in deal-to-close time.  “Today’s B2B buyer demands a better, more ...

    David Rowlands - 20/01/2022 - 14:46

  4. Barbara Stewart on nailing your CX in 2022

    solution I’m gone.” She stresses the importance of organisation’s walking the walk. Simply put, don’t say ...

    David Rowlands - 18/01/2022 - 08:48

  5. How to bridge the sales and marketing alignment gap – once and for all

    performance and conversions at each stage of the buyer journey, allocate tasks between departments, and make ...

    John Cheney - 17/01/2022 - 10:01

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