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  1. ABX: What is account-based experience, and what do you need to know?

    and targeting of account-based marketing. ABX enhances every aspect of the buyer experience throughout the B2B ...

    Daniela fernandes - 10/01/2022 - 09:54

  2. Designing a digital marketing strategy

    and more buyers become active online, competitiveness between businesses fighting to tap into this audience ...

    Daniela fernandes - 07/01/2022 - 11:32

  3. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    way to do this is to identify your target market and buyer segments and concentrate your marketing ... strategies. Say a buyer has connected with you on LinkedIn because of your content and they then speak ...

    Richard Conn - 07/01/2022 - 12:30

  4. twogether on winning Gold for ‘Best use of direct mail’

    the brand back in the hands of the buyer.”  Timing was no exception. “We know that presents are in high ...

    David Rowlands - 21/12/2021 - 15:26

  5. Five predictions on data changes to future-proof your 2022

    buyer. As a result, we’ve seen that buyers are feeling inundated with messaging that lacks context ... recent years, marketers can instead concentrate on getting a clear view of buyers’ intentions ...

    Jon Clarke - 20/12/2021 - 12:01

  6. Christelle Fraysse on the importance of a solid CRM system

    and conversions at each stage of the buyer journey. From here, teams can also allocate tasks between departments, ... of factors – including buyer profiles, the buying cycle, size of the market, and competitors – are different. ...

    David Rowlands - 16/12/2021 - 12:19

  7. The CMO's guide to account-based marketing in manufacturing and life sciences.

    how to plan for ABM success. Download to learn: How and why your buyers have changed. About engaging ...

    Daniela fernandes - 13/12/2021 - 16:04

  8. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    and where they are in their buyer journey.” It goes without saying, but if we don’t do this, our customers ... that in line with where they are in the buyer journey, what industry they’re in and across a wider section ...

    David Rowlands - 10/12/2021 - 11:46

  9. Everything you need to know to create a high-converting B2B product page design

    as these customers often have a longer customer lifecycle than B2C buyers.   For improved conversions on your B2B ... audience. Most B2B buyers won’t be ready to make a purchase when they land on your product page. ... more leads with optimized B2B product pages B2B buyers take their time to research and compare products ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  10. How CogniClick can personalise your content for ABM success

    In a post-pandemic world dominated by ever-increasing buyer expectations, what more could you want? For more ...

    David Rowlands - 09/12/2021 - 11:58

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