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  1. How CogniClick can personalise your content for ABM success

    In a post-pandemic world dominated by ever-increasing buyer expectations, what more could you want? For more ...

    David Rowlands - 09/12/2021 - 11:58

  2. The big lie of thought leadership in B2B

    target buyers care about – and not just the specific topic, but in the right language and tone. And once ... but the exact same principles and process apply for an audience of prospective buyers. Audience profiling ... a few hundred prospective buyers in the whole world. But who are they connected to, who ...

    Philip Trippenbach - 07/12/2021 - 09:12

  3. Annabel Rake on the importance of sustainability in marketing

    to walk the talk by “setting and meeting higher standards for ourselves, as well who we work with.” ... there’s a shift happening,” Annabel states. “The buyer is changing, what they’re looking for is changing. ...

    David Rowlands - 02/12/2021 - 08:50

  4. Four game-changing insights driving customer acquisition in a digital world

    Customer success CX It’s no secret that Covid pushed B2B buyers and sellers to go digital: go online ... they find your brand when they are searching The shift to digital selling  It seems buyers have adapted more ... selling, you can be sure one of your competitors is. More than three quarters of buyers now say they prefer ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  5. Are the 2020s the Decade of the Great B2B Rebranding?

    is “sticky.” It builds lasting memory structures in the minds of future buyers for when they focus on buying.  ...

    Sue Mizera - 01/12/2021 - 10:47

  6. Five ways your marketing team can stand-out in your business

    for a seat at the table? To win as a marketer, we must acknowledge today’s buyer in the B2B space- they make ... self-service decisions and purchase intent is visible, so the influence in the buyer’s journey through ... and remote. Whilst Earnest points out 20-30% of B2B buyers say they’ll want to interact with sales reps ...

    Abhi Morjaria - 24/11/2021 - 08:56

  7. How sales training and coaching can drive B2B success in 2022 and beyond

    digital channels, and marketers face a plethora of decisions and shifts in buyer behaviours ... more than four people involved – compared to just 47% in 2017 – and they can include different buyer ... roles from multiple departments. What’s more, Gartner research suggests that B2B buyers spend only 17% ...

    Kevin O'Regan - 09/11/2021 - 10:37

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    be customer, buyer and brand-focused, not tech, sales or product-focused. It will be human to the core. It will ...

    Sue Mizera - 19/11/2021 - 09:34

  9. The data and science you need to know when approaching ABM email marketing

    ECG, eye tracking, facial recognition and galvanic skin response to study buyers’ reactions to B2B ... of no less than 500 would-be B2B buyers to the following email formats: Unquantified emotional. Quantified ... on these findings,” Tim asserts, “you can clearly see that B2B buyers in early-stage emails respond best to emotional ...

    David Rowlands - 16/11/2021 - 09:39

  10. How to approach your ABX strategy

    on alignment between marketing, sales and customer facing teams, touching on all aspects of the buyer journey ... area of the buyer's journey to help you think about the areas of investment you may need as you ... Leanne recommends having alerts sent out at each stage of the buyer cycle. Technology can help automate ...

    David Rowlands - 10/11/2021 - 10:57

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