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  1. The journey to data-driven marketing

    that you can group together your buyers to understand exactly what they might be interested in buying from ...

    Cliff Guy - 05/11/2021 - 13:57

  2. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    that only 5% of potential business buyers are ‘in the market’ to buy at any given time, with 95% part way ... of services a business can offer. In fact, 47% of business buyers say thought leadership has led them ...

    Andrew Mildren - 02/11/2021 - 15:10

  3. The IBM GTS story

    how we allow a seller to briefly walk in the shoes of the client  • See the actual campaign feedback! ...

    Jason Taylor - 19/10/2021 - 15:46

  4. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    or service when buying from a business. A further 36% of B2B buyers said they have pulled out of a purchase ... service is typically associated with in-person interactions for B2B buyers, more than a quarter (26%) ... Susanne Rönnqvist Ahmadi, commented: “Companies selling to B2B buyers often fall into the habit of seeing ...

    David Rowlands - 20/10/2021 - 11:33

  5. Kate Owen on how multifaceted ABM can be applied across higher education

    multi-channel marketing campaigns and ‘integral’ personal buyer journeys, which have been created to “make sure ... in the education sector, a sphere which faces multiple, alternative buyer journeys that need to be considered ... marketers view the two audiences: B2B with a single view of account and multiple buyers versus B2C ...

    David Rowlands - 19/10/2021 - 16:26

  6. News: durhamlane and Cyance launch new report

    that B2B buyers are overwhelmed with more sales and marketing material than prior to the pandemic, but will ... partnered on a new report launched this week. The B2B Buyer Insights Report 2021 explores changing attitudes ... and behaviours amongst B2B buyers and what these new trends mean for B2B marketers moving forward. Some ...

    Anonymous (not verified) - 29/09/2021 - 11:44

  7. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    be customer, buyer and brand-focused, not tech, sales or product-focused. It will be human to the core. It will ...

    Sue Mizera - 13/10/2021 - 09:49

  8. Agile marketing can be your enabler of opportunity

    that’s just plain wrong because agile marketing: Knocks down barriers to sales by removing buyer ...

    Steven Cozens - 12/10/2021 - 10:45

  9. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    a premium for their services.” Self-education among B2B buyers, a trend well underway pre-pandemic, ... — researching solutions, ranking options and benchmarking pricing — happens before a buyer engages directly ...

    Lucy Gillman - 07/10/2021 - 17:32

  10. What do hybrid events actually look like in the future?

    Sales teams should try to pitch different sponsorships against the buyer journey, e.g. if a company ... is targeting clients far down the buyer journey. pitch an in-person stand sponsorship so they can have those ... will work for them. As a buyer, it is always appreciated when sales take time to get to know you ...

    Kavita Singh - 19/08/2021 - 10:42

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