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  1. Ignite London 2021 Session: Precision Demand Marketing: A New Era of Buyer-Driven, Customer-Focused B2B

    Digital General B2B marketing In this session you will learn the key challenges B2B marketers face in today’s remote, fully digital world After a year of disruption, the B2B world has fundamentally changed.  The pandemic marked a turning point as B2B cust ...

    Jack Mann - 05/07/2021 - 13:00

  2. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    members Adapt and grow: How to map content to the buyer journey and show marketing ROI by Michael Brenner, ... to effectively map out content to the buyer journey. He also broke down a powerful framework used to measure ... buyers need and so on. The beauty is that both teams will be able to offer unique perspectives on that.” ...

    Kavita Singh - 09/07/2021 - 16:53

  3. The ultimate guide to content marketing

    this information interesting, entertaining and worth sharing, you can transform the way that B2B buyers interact ...

    Jack Mann - 22/07/2021 - 11:06

  4. Precision demand marketing: Why the only process that matters is the buyer’s

    is the buyer's. After all, it's the buyer that holds the keys to your revenue. It shouldn't be news ... to any marketer that the most important process in marketing is the buyer's. After all, it's ... the buyer that holds the keys to your revenue. Why then, are marketers not making the buyer central to all ...

    Jack Mann - 17/05/2021 - 15:13

  5. The challenges of global messaging, and a better path forwards

    be manageable when you’re only targeting certain buyers in a certain region, but things get a lot more ... in this area, and how they’re going about delivering a truly global message that resonates with their buyers ... the typical scenario runs something like this (in its simplest form, of course): Information on the buyer ...

    David Rowlands - 11/06/2021 - 09:47

  6. Are you ready to grow sales by 10x?

    sellers: Understand the mindset of their buyer (group).  xiQ’s AI-generated personality Insights provide ... actionable insights on how to approach, engage and qualify individual buyers. Gain real-time situational ... intelligence. Understanding the mindset of prospective buyers and knowing what and how to engage prospects leads ...

    Usman Sheikh - 13/07/2021 - 17:04

  7. Reshape Your Business to Meet the New Digital Age with Digital Transformation!

    your workforce to embrace and walk hand-in-hand with changes for the sweetest outcomes. Let’s get ...

    Jack Mann - 13/07/2021 - 14:12

  8. News: Integrate extends demand marketing capabilities with launch of Precision Events

    buyer-driven demand marketing strategy. Integrate’s new platform, Precision Events, platform allows marketers ... to connect their event interactions with buyers and accounts to their digital demand strategy to drive more ... orchestrate intelligent buyer and account journeys, convert leads and accounts to revenue, and demonstrate ...

    Kavita Singh - 24/06/2021 - 09:37

  9. Reaching today’s tech buyer: Why the tech buying demographic has changed, and how B2B marketers can reach them

    this report to learn why the tech buyer demographic has changed and four lessons for tech marketers, from ... certain to be the buyer, and you knew they spoke the language of tech. However, in today’s world, tech ... buyers are located in every department and more often than not don’t understand (or perhaps don’t care ...

    Jack Mann - 01/06/2021 - 14:51

  10. Drive Impact, Deliver Value

    Customer experience 18 Download this now 86% of B2B buyers are willing to pay more for a great ... Engage 86% of B2B buyers are willing to pay more for a great customer experience – and increasingly, ... that means personalized, data-driven, seamlessly integrated digital engagement throughout the buyer journey. ...

    Jack Mann - 08/07/2021 - 17:25


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