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  1. Awards case study: How Retina won Gold for 'Best use of customer insight' for its work with Thermo Fisher Scientific

    guidelines and buyer-journey, audience-segmented messaging frameworks to empower marketing teams across ...

    David Rowlands - 02/06/2021 - 10:06

  2. News: Cyance announces three accredited partners in Modern, Clarify and Gilroy

    to determine the exact buyer stage of an account and subsequently target markets which have a high propensity ... which means they are able to identify buyer behaviour that other platforms simply cannot see. ... As a result, the ROI from account-based strategies that incorporate European buyers is very high". ...

    Kavita Singh - 28/05/2021 - 14:49

  3. An honest guide to planning your B2B content marketing roadmap

    in advance Why gathering insights and identifying buyer personas is critical to the success of your content ...

    Jack Mann - 28/05/2021 - 10:32

  4. Awards case study: Find out how Agent3 nabbed the award for ‘Best use of account-based marketing’

    technology buyers in North America (US and Canada), EMEA, and APAC.   The challenge with all ...

    Kavita Singh - 02/06/2021 - 12:29

  5. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    to leases that they cannot imminently walk away from, so they must ‘make do with and mend’ their existing ...

    Iain Halpin - 01/06/2021 - 14:07

  6. Tips for flexible working: Adapting to the return to the office

    to be walking on eggshells. Some companies are talking about reboarding existing employees coming back ...

    Kavita Singh - 25/05/2021 - 10:26

  7. The importance of implementing marketing operations with Propolis Hive Expert Karla Wentworth

    representative and I’m looking forward to his contribution. I have spent many years walking customers through ... ‘the buyer's journey’ before building or marketing anything. It’s a bit like requirements ... tap into the full sales potential. This is beyond the typical ‘buyers persona’, although that’s key ...

    Kavita Singh - 13/05/2021 - 15:37

  8. How to create a buzzworthy campaign with Paul Anderson

    General B2B marketing Strategy The Profit Hunter was all the buzz in 2019 and 2020. It walked away ... and 2020. It walked away with numerous awards including the B2B Marketing Award for 'Best use ...

    Kavita Singh - 02/02/2021 - 16:17

  9. Business to Human: How to adapt to changing buyer journeys beyond 2021

    to learn: How the B2B buyer journey has shifted over recent years and how marketing can align to these new ...

    Jack Mann - 19/03/2021 - 14:19

  10. The evolution of sales enablement and where it’s heading

    be used by anyone involved in the buyer journey. He says: “My advice is to start thinking deeply about ...

    Kavita Singh - 19/05/2021 - 13:01 - 1 comment

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