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  1. Awards case study: McCain revives declining market share with a six-fold increase in sales appointments

    in the till. In addition, a breakthrough street food team, Original Fry Up Material, were brought in. ... They create hybrids of pub classics in street food formats and recipes with the McCain products to inspire ... solution provider. The target audience is specifically mid-priced, community pubs with a solid food ...

    Mary-Anne Baldwin - 21/11/2017 - 15:54

  2. Stop the churn and burn: managing content through its 4-stage life cycle

    to change your approach Two misleading metaphors are often used to describe content marketing: food ... break-out of the fast food or quick burn mindset. We need to start thinking about content’s life-cycle. 1. ... someone talk about content as if it’s fast-food or quick-burning fuel, challenge the metaphor ...

    Jada Balster - 11/03/2019 - 11:09

  3. The importance of building a professional network in a digital-only era

    meetings can be replicated by providing vouchers for online food delivery services. A great example ...

    Ashley Friedlein - 02/11/2020 - 12:39

  4. Awards case study: Knorr leverages influencer marketing to boost market share

    of influencer marketing and celebrity endorsement to establish thought leadership presence About Unilever Food ... Solutions (UFS) serves inspiration to chefs. In addition to being one of the UK’s leading food manufacturers ... gluten-free. Support chefs in implementing the Food Information Regulations by making it simple to create ...

    Alex Clarke - 15/11/2016 - 12:31

  5. B2B Awards 2019 case studies

    Check out the case study Find out how this food and beverage industry smashed its targets and drove ...

    Jason Taylor - 10/12/2019 - 11:17

  6. Awards case study: The recipe for an award-winning PR agency

    of its business comes from referrals About William Murray is the UK’s number one food and drink PR ... with 40% market share. William Murray's ambition is to be the most influential specialist food ... An example of how it delivers for its clients: Its  Knorr gluten-free campaign for Unilever Food Solutions ...

    Danielle Howe - 21/11/2016 - 10:33

  7. Dealing with a changing marketplace: how do farmers cope?

    of sustainability over the long term, with the UN’s Food and Agriculture Organisation suggesting the global ... best to use the land. A place for non-food crops? Some sections of the industry are already turning ... to non-food crop production. This includes pharmaceutical crops, energy crop farming and the production ...

    John I - 14/10/2014 - 16:13

  8. Food Glorious Food

    13618 blog/posts/2010/09/16/food-glorious-food If the way to a mans heart is through his stomach ... my latest blog post I do think there is a really important message here and that is food is so ... important so NEVER scrimp on the food at any event you organise (even if the budget is tight cut back ...

    Lilah Walker - 17/09/2010 - 00:00 - 2 comments

  9. How to plan your B2B influencer marketing programme

    Bill runs one of the world’s most popular blogs on food safety. He has written and contributed ... the challenges of food safety and legislation. You’ve almost certainly never heard of him but he’s a recognised ... authority in his field. He also has more than 13,000 loyal Twitter followers. If you sell food safety ...

    Luke Brynley-Jones - 24/01/2017 - 10:23

  10. 9 Last-Minute Holiday Gifts to Impress Your Foodie Clients

    Direct This is no time to be a Scrooge! A luxury food-related gift is creative and thoughtful, ... blog/posts/2014/12/23/9-last-minute-holiday-gifts-impress-your-foodie-clients Everybody’s got to eat, but as a nation, we’ve taken our love affair with food to a whole new ... level. Specialty foods are an $88 billion industry, and there are several shows on the Food Network ...

    John Ruhlin - 23/12/2014 - 17:11


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