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  1. VIDEO: B2B Marketing Awards 2011

    development PR Digital Great food, flowing drinks, dodgems and a casino, this year's B2B Marketing Awards ... had it all... 15796 video/video-b2b-marketing-awards-2011 Great food, flowing drinks, dodgems ...

    Alex Aspinall - 29/11/2011 - 16:18

  2. Experiencing my first B2B Marketing Summit

    marketers that attended and everyone was well looked after, there were cute food stands (this is the second ... event I’ve attended where there has been a popcorn stand – marketers LOVE popcorn) in addition to food ...

    Rosie Walsh - 27/06/2016 - 17:00

  3. 5 reasons why you should attend the B2B Marketing Awards

    with the people who made it happen,” explains Alex Brayshaw, managing partner at OglivyOne. 3. Pile in the food ... and drink Events are always better when food and drink are on offer. Fear not, this is far from a limp ...

    Molly Raycraft - 01/09/2017 - 10:24

  4. CASE STUDY: Cognis' Newtrition strategy simplifies complex issues

    serves the food, nutrition and healthcare markets, and the cosmetics, detergents and cleaners industries. ... Situation People want to feel good. That's why they want the food and drinks they consume not only ... ingredients, with a particular focus on the areas of wellness and sustainability. The company serves the food ...

    a12admin a12 - 02/11/2010 - 00:00

  5. B2B Awards 2019 winners

    by Octopus Group Category 13: Most commercially successful campaign Gold: ‘Talk to us’ for ABB Food ...

    Jason Taylor - 27/11/2019 - 16:49

  6. Ecommerce solutions should focus on personalisation of customer journey, say B2B companies

    the electronics, construction, automotive and food and beverage sectors    B2B companies want ecommerce solutions ...

    Molly Raycraft - 01/12/2017 - 11:33

  7. RESEARCH NEWS: Sophisticated shoppers find it easier to cut through branding

    own-brand versions of basic food supplies at the supermarket. Meanwhile, pharmacists are more likely to buy ... generic medication for headache relief. For example, when chefs go shopping for their own food ...

    Jessica McGreal - 25/09/2013 - 14:01

  8. The inside track on a rebrand inspired by c-words

    Creative The BMC's imminent rebrand offers much food for (creative) thought, as Jess Pike ... The BMC's imminent rebrand offers much food for (creative) thought, as Jess Pike found out in Soho last ...

    Jess Pike - 24/01/2017 - 12:15

  9. Awards case study: How Tate & Lyle Sugars achieved ROI of 183% on its campaign to reach decision-makers with its new range of beverage syrups

    General B2B marketing Discover how the food manufacturer got its new range of syrups in front ... of September 2017. The target audience The campaign was targeted at key decision-makers, including food ... of winners Discover how the food manufacturer got its new range of syrups in front of a hard-to-reach target ...

    Paul Snell - 16/11/2017 - 17:20

  10. Awards case study: How a state of the nation report on the British public's toilet preferences turned Formica Group into a thought-leader

    in the hospitality (pub/bar and food service industry). Media, channels or techniques used Formica Group ... as key opinion formers in industries such as catering and food service were aware of its offer. ...

    Paul Snell - 22/11/2018 - 22:30

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