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  1. Annabel Rake on the importance of sustainability in marketing

    clients. It’s something people care about.” The numbers don’t lie. A recent Deloitte survey found that over ...

    David Rowlands - 02/12/2021 - 08:50

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    reason for being, why anyone should care. Imagine these all arrange around an Octagon, an 8-sided figure, ...

    Sue Mizera - 01/12/2021 - 10:47

  3. How to realise the full potential of sustainability marketing

    According to the Journal of Advertising Research, customers will only care about your ESG messaging ...

    Leeya Hendricks - 26/11/2021 - 09:41

  4. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    and Twogether wanted to take stock of what the board will care about when it comes to evaluating marketing ... change. With that in mind, B2B Marketing and Twogether wanted to take stock of what the board will care ...

    Daniela fernandes - 23/11/2021 - 15:20

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    with, be connected to, and experience caring for others, sharing with others.  Autonomy: we desire ... call cycling 'my life' and they routinely juggle work and family and weather extremes to ... of their customer care service (“amazing sales and service follow-up; free repair service is hugely important”) ...

    Sue Mizera - 19/11/2021 - 09:34

  6. 11 words to delete from your B2B copy

    an empty sound that doesn’t mean anything. At best, nobody cares. At worst, you’ve told your audience ...

    David McGuire - 18/11/2021 - 16:34

  7. Universal identity resolution is a myth. It’s also a bad idea

    they don’t care (hard to believe given the public backlash), or is it because privacy is too personal ...

    Ray Kingman - 05/11/2021 - 09:31

  8. Driving growth through CX

    and deciding is taken care of and customer-facing teams can focus on strategic goals rather than tactical, ...

    James Frampton - 01/11/2021 - 10:02

  9. Marketing automation implementation- where to begin?

    a new marketing automation tool successfully is not a quick task. It requires careful planning, ... is not a quick task. It requires careful planning, integration, and onboarding, so where to start?   anonymous ...

    Tom Ryan - 14/10/2021 - 15:23

  10. Taking the pulse of your brand and communications

    been carefully crafted over years, not weeks or months. The ‘space’ that these brands have positioned ...

    Mercè Cozens - 27/10/2021 - 09:57

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