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  1. News: B2B Marketing appoints new managing director, Richard O’Connor

    and marketing for his entire career and with both client-side marketers and agencies. Among his career ...

    David Rowlands - 26/01/2022 - 10:41

  2. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    career and with both client-side marketers and agencies. Among his career highlights, Richard ran ...

    David Rowlands - 26/01/2022 - 10:48

  3. How chatbots can enhance your ABM strategy

    with and convert prospects into sales. That approach requires a tremendous level of effort and time. A faster ... traditional website forms and up to a 300% faster response time. An 82% increase in conversions compared ... volume and 51% faster lead response time. Chatbots get you to ‘closed-won’ faster The typical sales ...

    Justin McDonald - 19/01/2022 - 09:16

  4. Three demand generation focus areas you need to know

    campaigns to get better results, reduce costs & close more deals faster. Achieve greater visibility ... communications. Optimise campaigns to drive better results and close more deals faster. Achieve greater visibility ...

    Satish Sadasivan - 21/01/2022 - 15:35

  5. Barbara Stewart on nailing your CX in 2022

    well-versed in the art of CX. She confesses to becoming cynical early on in her career: “I was confused ...

    David Rowlands - 18/01/2022 - 08:48

  6. How to bridge the sales and marketing alignment gap – once and for all

    – it is not something that can be achieved overnight. Technology can, however, make the transition faster, simpler, ...

    John Cheney - 17/01/2022 - 10:01

  7. Abhi Morjaria on diversity and inclusion in B2B spheres

    and 2-year old son, Kyan. My B2B career started with an incredible opportunity at one of the leading tech ...

    David Rowlands - 12/01/2022 - 14:12

  8. Improving CX with revenue enablement

    personally spent my career in multiple roles both as a client (finance, IT, procurement, marketing) ...

    Adam Mincham - 10/01/2022 - 09:12

  9. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    close the deal faster, when people see that their peers are satisfied with your product or service, ...

    Richard Conn - 07/01/2022 - 12:30

  10. What’s in store for B2B marketing in 2022?

    – and not settling for second best. 2022 will see a rise in intrapreneurship, portfolio careers, pro bono marketing ...

    David Rowlands - 07/01/2022 - 15:27

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