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  1. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    is busy. Clear content is measurably faster to read.” By “writing clearly, you are saving your audience ...

    Lucy Gillman - 01/10/2021 - 14:20

  2. News: DMA creates career personality quiz on International Youth Day

    Association has launched a new interactive career quiz to improve student awareness of job roles in both data ... to highlight what types of careers the creative, data and marketing industries can offer through its quiz ... said: “Our new quiz is a fun, interactive way for students across the UK to discover what careers ...

    Kavita Singh - 26/08/2021 - 13:36

  3. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    be “nurtured and guided through their career, their employee journey with you.” Wipro seeks to “create ...

    Lucy Gillman - 01/10/2021 - 09:45

  4. How to use humour in your B2B content (and how not to)

    Be aware of their career experience, too. As a marketer, you’re often just dabbling in a sector where your ...

    David McGuire - 20/09/2021 - 11:07

  5. A guide for streamlining your business process with custom application development and performance management

    or organization operate more efficiently by implementing easier and faster processes?  The answer hides beneath ...

    Jack Mann - 11/08/2021 - 09:39

  6. Does diversity training actually work?

    decisions faster due to their relatively small size, and because they are typically younger ...

    David Rowlands - 13/09/2021 - 13:57

  7. Transformation through messaging and engagement: An interview with Gary Hurry

    and spent the first half of my career in B2C for brands like Zurich and Lloyds. It is an incredible time ...

    David Rowlands - 31/08/2021 - 09:37

  8. Top 7 B2B inclusion and diversity campaigns and initiatives

    of different backgrounds who have found careers in technology through non-traditional paths. The aim ... was to encourage young women to consider a career path in technology and combat the bias that exists within ...

    Kavita Singh - 25/08/2021 - 11:11

  9. The top 5 soft skills for every manager to have in their toolkit

    Similarly, career coaching and executive coaching courses were surging over 50% in consumption. Empathy ...

    Cara Brennan Al... - 19/08/2021 - 16:21

  10. 8 marketers share their B2B marketing predictions for the rest of 2021

    to be able to move data faster and easier – my money is on a huge influx of investment coming ... to be able to move data faster and easier – my money is on a huge influx of investment coming ...

    Kavita Singh - 11/08/2021 - 09:47 - 1 comment

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