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  1. Barbara Stewart on nailing your CX in 2022

    foundation, your operational frameworks and plan your roadmap for true CX success. Blurring the lines between ...

    David Rowlands - 18/01/2022 - 08:48

  2. How and why marketing must drive sustainability

    Strategy & Evolution Planning Change management Leaders Customer success Innovation Lucy Gillman, ...

    David Rowlands - 11/01/2022 - 08:47

  3. Five ways AI impacts demand generation

    which could miss opportunities at conversion rates if not carefully planned-out beforehand with an AI ... the around the clock care that prospects need. AI-powered chatbots, voice support, email delivery systems ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. What’s in store for B2B marketing in 2022?

    development Planning Innovation To kick off the New Year, we asked our Propolis Hive experts ... our plans are changing yet again. One thing I have got better at in the last two years of the pandemic ...

    David Rowlands - 07/01/2022 - 15:27

  5. Abhi Morjaria on diversity and inclusion in B2B spheres

    and inclusion, is not the role of a few, but everyone. It's something we all should care deeply about, ...

    David Rowlands - 12/01/2022 - 14:12

  6. Practical magic: Cooking up a potion for success for your ABM programme

    between account selection and the development of your ABM plans. Step 1: Pre-workshop prep – getting ... about your plans. Balancing short-term objectives and long-term deliverables When it comes to tracking ... strategic and sales plans. It’s important that your marketing objectives are agreed upon, and that you keep ...

    David Rowlands - 07/01/2022 - 09:03

  7. Marketing automation implementation- where to begin?

    a new marketing automation tool successfully is not a quick task. It requires careful planning ... is not a quick task. It requires careful planning, integration, and onboarding, so where to start?   anonymous ... I recommend you follow in order to ensure a well-planned, accurate and error-free implementation. 1. Make ...

    Tom Ryan - 14/10/2021 - 15:23

  8. twogether on winning Gold for ‘Best use of direct mail’

    When it came to selecting these top 30 accounts, Salesforce opted for a ‘careful’ approach: “We wanted ... in closing,” Minaz states. “This was not just a gimmick, this was a carefully orchestrated strategy to put ...

    David Rowlands - 21/12/2021 - 15:26

  9. News: New hires in B2B

    of distribution of EMEA and Asia, said: “Hiring Tom is a key part of our ambitious growth plans. His proven ... focus incorporates Mitie’s commitment to sustainability and decarbonising Britain through its Plan Zero ... (BaaS) Griffin welcomed both Chris and Laura to the executive team to support growth plans. Chris comes ...

    David Rowlands - 21/12/2021 - 09:09

  10. Establishing the right goals in 2022 for small businesses

    and understand its realities Before marketers can put 2022 plans into place, it’s crucial to determine the type ... it all by skipping this critical planning step and instead dive straight into marketing without the full ...

    Rebecca Grimes - 20/12/2021 - 12:14

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