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1. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

   to the ‘water-cooler’ moments that have largely been denied to us over the past year – the chance to chat ...

   Iain Halpin - 01/06/2021 - 14:07

2. Decoding intent data- reality or myth?

   on-demand to enhance the chances of making a sale. Isn't that incredible? Marketing campaigns need ...

   Satish Sadasivan - 05/05/2021 - 11:10 - 2 comments

3. Ignite USA 2020 Keynote session: Why you need to take a chance and get lucky

   Rational thinking, spreadsheets and drunks on lamp posts: Why you need to take a chance and get ... Rational thinking, spreadsheets and drunks on lamp posts: Why you need to take a chance and get lucky ...

   susanna.hewitt_... - 18/05/2020 - 12:50

4. Awards case study: learn how Intuit QuickBooks won gold for 'Best use of social media or influencer marketing' and 'Best SME-targeted campaign'

   with timely resources so that they have the best chance at success. The communications, customer experience ... that they have the best chance at success. The communications, customer experience and marketing teams recognised ...

   David Rowlands - 26/11/2020 - 15:06

5. Want to feature in the 2022 US B2B Agencies Benchmarking Report?

   Don't miss your chance to be featured in the definitive run-down of the top US B2B agencies ...

   susanna.hewitt_... - 19/05/2020 - 16:01

6. Make the most out of 2021 with the latest marketing trends

   to marketing. Whether you sell B2B software solutions or other B2B services, chances are that customers ...

   Mercè Cozens - 02/02/2021 - 10:52

7. Why B2B brands should prioritise employee engagement

   on posters across your site, the chances of the message actually reaching your employees are much higher. ...

   Kerrie Malone - 02/03/2021 - 10:29

8. 10 things to avoid getting wrong in account-based marketing

   for this to be left to chance. 2. Executive sponsorship is vital Make sure that you have support for your ABM ... for this to be left to chance. Executive sponsorship is vital Make sure that you have support for your ABM programme ...

   Robert Norum - 14/09/2020 - 11:18

9. An interview with Susanna Kempe, our new chairwoman

   I jumped at the chance to get involved again. Despite having spent 20 years in B2B marketing I hadn’t ...

   David Rowlands - 22/12/2020 - 11:50

10. Looking at neuroscience: Why your brand might be in need of something different

    Aligning your brand to your value proposition gives a greater chance of success. Most people know what ...

    Mercè Cozens - 04/01/2021 - 10:24

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