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  1. Four game-changing insights driving customer acquisition in a digital world

    to know it’s the only option. Four game-changing insights Have you heard of the 3% rule? The idea comes ... of potential.  So, how do you boss the digital world and win that 3%? I’m going to give you four game-changing ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  2. Five ways your marketing team can stand-out in your business

    distant sales-marketing relationship. In this changing landscape, how can marketing become more visible ... As a marketer, it’s critical to share insights and educate about the changing landscape of buyers, what really ... from that traditional, distant sales-marketing relationship. In this changing landscape, how can ...

    Abhi Morjaria - 24/11/2021 - 08:56

  3. How to realise the full potential of sustainability marketing

    on matters such as climate change, carbon footprints and employee welfare. This has intensified as Covid-19 ...

    Leeya Hendricks - 26/11/2021 - 09:41

  4. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    it can sometimes feel like there is no status quo – just change. With that in mind, B2B Marketing ... change. With that in mind, B2B Marketing and Twogether wanted to take stock of what the board will care ... to revenue: what works, what doesn’t, and what’s changing. The importance of integrating everything, ...

    Daniela fernandes - 23/11/2021 - 15:20

  5. Planning for 2022: An interview with Mercè and Steven Cozens

    of long-term planning and more. DR: How do you think marketers’ budget will change for 2022 planning? ... that relies on large-scale demand generation is going to represent a significant change and refocusing ...

    David Rowlands - 19/11/2021 - 10:26

  6. Four tips and tricks to think differently about content management and improve digital experiences

    is the name of the game, but it’s easier said than done. Organisational change, investment in the right ... of technology, B2B teams and partners have to be empowered to manage change, communications and the upskilling ... of the game, but it’s easier said than done. Organisational change, investment in the right platforms ...

    Kieron McCann - 10/11/2021 - 14:59

  7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    serendipity brought us to Self-determination Theory (SDT). Struck by its potential for game-change ... change, e.g., identifying and eliminating barriers to exercising. Now, however, the marriage of SDT ... data mining, MM will leave guess-work behind. It will change the landscape of marketing as we know ...

    Sue Mizera - 19/11/2021 - 09:34

  8. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    management Since I first codified ABM back in 2003, the world has changed, business is transforming, and ABM ... to growth. Check out Propolis now! Since I first codified ABM back in 2003, the world has changed, business ...

    Bev Burgess - 05/11/2021 - 10:30

  9. Unconventional ways of getting customer insight

    changed. New customer needs were uncovered, and new verticals suddenly needed our support.  We were able ... these. In essence, they’re telling you what they like, dislike and what you should change about your ...

    Kate Cox - 15/11/2021 - 09:25

  10. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    leadership than before the pandemic began. After a period of uncertainty and significant change, leaders ... and to describe the lasting and positive changes that had emerged from the pandemic.  Earning attention ... business.   Gaining recognition and changing perception Quality thought leadership content is particularly ...

    Andrew Mildren - 02/11/2021 - 15:10

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