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  1. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more?

    consumers- and on the complexity of the selling process.  These distinctions will not change soon, if ever. ...

    Sue Mizera - 28/01/2022 - 15:55

  2. How and why marketing must drive sustainability

    Strategy & Evolution Planning Change management Leaders Customer success Innovation Lucy Gillman, ... change is a crisis. Embedding environmental sustainability into our commercial goals ensures continued ...

    David Rowlands - 11/01/2022 - 08:47

  3. Why increased customer privacy provides an opportunity for marketers

    content. With these changes, it is now much harder to determine true open rates and makes it more likely ... with this change for email has a lesser impact than the crushing changes to the advertising ecosystem. Opens ... of the iOS15 privacy changes. You’ll need deliverability analytics to understand the health of your list ...

    Sam Holding - 26/01/2022 - 10:07

  4. News: B2B Marketing appoints new managing director, Richard O’Connor

    when they want it. As the world around us changes, and the requirements of our customers and audience ... change too, Richard is perfectly placed to help ensure B2B Marketing keeps pace.” Richard has held senior ...

    David Rowlands - 26/01/2022 - 10:41

  5. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    is more complex than ever, and rapid change is the norm. Having one, trusted location where you can keep ... with change.” B2B Marketing’s future? Delivering value to our audience, whatever the format Of course, Propolis ...

    David Rowlands - 26/01/2022 - 10:48

  6. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    anywhere  Understandably, 85% of creatives have experienced a change to their working environment during ...

    David Rowlands - 25/01/2022 - 12:33

  7. Simon Daniels on the MOPs dos and don’t for 2022

    and generate additional engagement.” Simon’s final advice is clear: “the world has changed for good. Don’t ...

    David Rowlands - 25/01/2022 - 08:55

  8. Much like comedy, good B2B marketing comes down to timing

    47% are at the mercy of budget scrutiny and 60% of purchase decisions are affected by fast-changing ...

    Jon Clarke - 24/01/2022 - 10:22

  9. 10 lessons learned after 10 years of modern selling

    seen rapid technological innovation, a total evolution in the ways we work and a dramatic change in how ... literate, not just the tech team – this is vital to revenue generation.  7. Inspire change, but use your ... of industry-changing moves we all dream of as entrepreneurs.   8. Leverage technology for innovation Increased access ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  10. Three demand generation focus areas you need to know

    is not news to marketers. But the shift from first-party to third-party intent is changing the way marketers ...

    Satish Sadasivan - 21/01/2022 - 15:35

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