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  1. Barbara Stewart on nailing your CX in 2022

    personas don’t change from B to C. “When I’m in business mode, I’m still Barbara,” she explains. “My biases ...

    David Rowlands - 18/01/2022 - 08:48

  2. How to bridge the sales and marketing alignment gap – once and for all

    and more effective. It can also help ensure these changes stick. Specifically, CRM systems can provide ... required changes to marketing and sales campaigns that are visible to all. Crucially, a CRM system is both ...

    John Cheney - 17/01/2022 - 10:01

  3. Abhi Morjaria on diversity and inclusion in B2B spheres

    status- it all leads to exclusion.  I feel there are three key ways to lead and bring change. Firstly, ... noticed vs. those who do a consistent job of creating a brand that has a true purpose for driving change ... but let’s ensure beyond what we see and it’s not just a movement – there is a change in perspective ...

    David Rowlands - 12/01/2022 - 14:12

  4. Improving CX with revenue enablement

    through in these statements, and yes, change is hard, but when it is essential, surely it is worth taking ...

    Adam Mincham - 10/01/2022 - 09:12

  5. Five predictions on data changes to future-proof your 2022

    legislations which have reduced the amount of data available. In this changing landscape, how can you ... and marketing strategy? The good news is, despite all of the change and uncertainty, 2022 will provide plenty ... in ‘opt-out’ legislations which have reduced the amount of data available. In this changing landscape, how can ...

    Jon Clarke - 20/12/2021 - 12:01

  6. What’s in store for B2B marketing in 2022?

    into the long-term transformation strategies  where businesses have to be ready and “fit for change”. The hard ... our plans are changing yet again. One thing I have got better at in the last two years of the pandemic ... is dealing with change, so too have B2B organisations demonstrating flexibility, adaptability, ...

    David Rowlands - 07/01/2022 - 15:27

  7. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    provide game-changing insights for customer acquisition and for gaining the right leads. All parts ...

    Richard Conn - 07/01/2022 - 12:30

  8. Establishing the right goals in 2022 for small businesses

    Innovation Before marketers set goals for the upcoming year, considering the changes of 2021 will help guide ... and offerings didn’t always meet that demand, this mismatch offered insight into changing customer needs ... and the areas in which small businesses can focus their attention in order to grow. The most notable change ...

    Rebecca Grimes - 20/12/2021 - 12:14

  9. Christelle Fraysse on the importance of a solid CRM system

    unified customer insight and what to keep your eye out for when it comes to integration and changes ... and make required changes to marketing and sales campaigns that are visible to all – a more streamlined ... ever-changing digital landscape. It allows businesses to make more informed decisions on how to communicate ...

    David Rowlands - 16/12/2021 - 12:19

  10. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    on a team-by-team basis. A basic level of understanding and knowledge is required in order to stay ahead of change ... or at least try to keep up with that change. Equally I believe that strategy is absolutely key- strategic ... the B2B market is changing?  Why not check out Propolis, our exclusive community for B2B marketers ...

    David Rowlands - 17/12/2021 - 15:04

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