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  1. Five questions to help pinpoint your brand identity

    of an entire corporation, likely with years of complex history, story nuances and leadership changes ...

    Charlotte Hartley - 23/09/2021 - 11:08

  2. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    your entire organisation. It should drive what you keep, remove or change about your brand, marketing ... changes, which we borrow and adapt from Momentum: It won’t be called marketing, but rather motivational ...

    Sue Mizera - 13/10/2021 - 09:49

  3. Digital marketing changes campaign execution: The pandemic is the ‘coming of age’ for digital marketing

    that have changed, and what this means for you. It’s no secret that everything has gone digital over ... this report looks at: The six key areas that have changed, and what this means for you. What senior B2B ... leaders think about the change, and how they’re changing their marketing accordingly to stay ahead. The 10 ...

    Jack Mann - 24/08/2021 - 10:17

  4. Why you need to take the next step in your relationship (with HR)

    greenhouse gas emissions by 2050, as legislated by the UK government. Changing requirements = changing ... model had to change and become more efficient, with less reliance on a traditional recruitment agency ... A permanent change? Yes Crucially, Andrew and Liz mentioned that the relationship is never going back ...

    David Rowlands - 09/09/2021 - 08:59

  5. How neuroscience affects CX in B2B marketing

    day, Amazon changes the process to be completely different, you would go ‘Argh!’. You’re so used ... For example, I know a tech business that changes the UX every few months and integrates new features. ... if we change the route midway through this journey and we now have to drive through a roundabout ...

    Lucy Gillman - 05/10/2021 - 10:24

  6. 5 things you need to know about the future of CX

    What are you selling? Now? Next? How are you selling it? Business models are changing each month. ...

    David Rowlands - 04/10/2021 - 15:35

  7. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    Achieving it requires a prescriptive approach to positive behavior change and skill development,” said Jake ...

    Lucy Gillman - 01/10/2021 - 12:37

  8. News: B2B Marketing and Harvard want your nominations for the B2B tech marketing innovators index

    organisation's mindset and strategy, but who have made a noticeable change in their market, whether that's ...

    David Rowlands - 01/10/2021 - 12:38

  9. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    by Covid. As Bonnie puts it, the marketing sphere is “rapidly changing”, faced with “new complexities ... adapt to this seemingly ever-changing landscape? Bonnie opts for digital strategies that can work across ...

    Lucy Gillman - 01/10/2021 - 09:45

  10. Marketing process improvement isn’t just for the tough times

    There is also the occasional enforced change to processes that often happens in the tough times, ... (MQLs) and sales targets. Most change takes buy-in, communication and time. Perhaps that’s why we only ... to be short-term. Perhaps you enlist the help of a change agent or an external consultant to lead the change. What ...

    Steven Cozens - 29/09/2021 - 09:55


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