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  1. News: Kingpin and The Marketing Practice join forces

    and Thomson Reuters. The deal, which is supported by Horizon Capital, comes at a time of major change ...

    David Rowlands - 09/09/2021 - 10:52

  2. Three psychological pitfalls marketers should avoid in 2021

    changed consumer psychology and the rules of engagement for marketers. From dealing with isolation ... on Zoom. We have less opportunity to  opt-in  to small talk, but brands can change that. Marketers should ... about all things B2B all day, every day. Check out Propolis today! A year in quarantine has changed ...

    Norman Guadagno - 20/07/2021 - 11:06

  3. 5 marketers share their top tip for creating a consistent brand

    proposition. Just make sure that any changes in your brand are always reflected in your visual identity ... and to pivot an offering or change core values without a concern for their current customers can ... A rebrand is a big change, but we weren’t fundamentally changing the brand, only the name to encompass ...

    David Rowlands - 06/09/2021 - 10:29

  4. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    to transition to these changes, and that includes the CEO as well.  She explains further: “I have yet to see any ... company is aware of the changes that need to be made, you have to take this all and figure out how ... to be customer oriented because you did a customer map. It’s in the action of listening to customers, changing ...

    David Rowlands - 02/09/2021 - 09:58

  5. Part 1: This is the audit that every B2B business needs right now

    are suggesting that not everything is marketing’s fault. Poor service delivered elsewhere has changed ... in brand. Fortunately, however, things are changing. Ultimately, having a strong brand will create long-term ...

    Mercè Cozens - 02/09/2021 - 09:44

  6. The difference between inclusion and diversity with Accenture’s Joseph Taiano

    and B2B. 4. Something we see a lot of in June is companies changing their logos to incorporate the Pride ... to change, and are simply trying to ‘keep up appearances.’ What are your thoughts on this? Do you think it’s ... for them? Where should they start, or what should they avoid? Change starts at the top, right? A great ...

    Kavita Singh - 26/07/2021 - 14:45

  7. Top 7 B2B inclusion and diversity campaigns and initiatives

    NoTurningBack2020 is a long-term programme devoted to sustainable change. Its founders, Amanda Fone and Adrian ...

    Kavita Singh - 25/08/2021 - 11:11

  8. How to make good content that will improve your SEO

    some excellent feedback from a customer? Use their quote on your main service page. Changed someone’s ...

    Charlotte Hartley - 24/08/2021 - 14:56

  9. Is this the end of the B2B whitepaper?

    on 2020’s figure of 59%, and a big change from 2019, when long-format content like whitepapers, ebooks ... of marketers still trust the format – but perhaps the way it’s used is changing. Long content works. So where ...

    Kavita Singh - 18/08/2021 - 17:25

  10. How to connect your marketing and sales teams through sales enablement

    game-changing benefits for your business.” In addition to marketing helping sales, sales also can help ...

    Kavita Singh - 18/08/2021 - 16:04

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