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  1. 7 predictions for B2B customer experience in a post-pandemic world

    experience is blurring, forever changed by the pandemic. Over the past year, the requirement to work from ... between the B2B and B2C customer experience is blurring, forever changed by the pandemic. Over the past ...

    Ryan Higginson - 17/06/2021 - 14:26

  2. PR and marcomms at the heart of business change: Guidance from a voice worth listening to

    and Marketing pros alike will keep that seat at the C-suite table firmly grounded. It’s been a ground changing ... The pandemic hasn’t ‘changed’ the roles of PR, marketing and CIOs but has undoubtedly accelerated ... grounded. It’s been a ground changing couple of years for the C-suite. Are they more dependent ...

    Jamie Kightley - 04/06/2021 - 15:15

  3. Ignite London 2021 Session: Precision Demand Marketing: A New Era of Buyer-Driven, Customer-Focused B2B

    in today’s remote, fully digital world After a year of disruption, the B2B world has fundamentally changed ...

    Jack Mann - 05/07/2021 - 13:00

  4. Reaching today’s tech buyer: Why the tech buying demographic has changed, and how B2B marketers can reach them

    this report to learn why the tech buyer demographic has changed and four lessons for tech marketers, from ... Why the tech buyer demographic has changed. The role of Covid-19 in this shift. The importance ... changed and four lessons for tech marketers, from vendors themselves. Sponsored Shaped By ...

    Jack Mann - 01/06/2021 - 14:51

  5. Straight line to concentric circles – The complex world of B2B buying in 2021

    there is a new process in town. Organisations need to change their sales strategy or be left behind. Here’s what ... to change their strategic focus: Sales reps have to manoeuvre through their B2B buying journey for the next ... feedback.   But this is 2021, there is a new process in town. Organisations need to change their sales ...

    Satish Sadasivan - 04/08/2021 - 10:56

  6. 8 marketers share their B2B marketing predictions for the rest of 2021

    to change management. Centralisation of customer data and audiences with the help of technologies ... to it through messaging and value propositions. One thing is certain and that is that change will be inevitable- ... the only ‘constant is change’ they say, and I bet my bottom dollar that this will be more evident than ever ...

    Kavita Singh - 11/08/2021 - 09:47 - 1 comment

  7. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    with a session on brands taking a stand against social issues such as climate change to be on the right side ... Honesty Teaching On-demand session available to: Propolis members & non-Propolis members Changing ... shared key tips to changing the perception of your brand. They included: Don't tell them you’ve ...

    Kavita Singh - 09/07/2021 - 16:53

  8. B2B marketing: Why it’s all about a B2i experience

    Customer experience Marketing has changed significantly over the last five years and it’s hard ... has not changed… marketing still needs to deliver to your business’s ultimate audience: the customer. ... a transaction. With this in mind, it will also change the way we measure and think about our marketing approach. ...

    Paul Stoddart - 05/05/2021 - 11:48

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    Theory (SDT). Struck by its potential for game-change in the pursuit of customer intimacy--and ... change, e.g., identifying and eliminating barriers to exercising. Now, however, the marriage of SDT ... data mining, MM will leave guess-work behind. It will change the landscape of marketing as we know ...

    Sue Mizera - 10/08/2021 - 16:22

  10. Content is king: A discussion around how to optimise content for a great digital experience

    we manage your personal data or if you would like to change your settings  please see our privacy ...

    Jack Mann - 06/08/2021 - 14:28

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