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  1. How and why marketing must drive sustainability

    Strategy & Evolution Planning Change management Leaders Customer success Innovation Lucy Gillman, ... change is a crisis. Embedding environmental sustainability into our commercial goals ensures continued ...

    David Rowlands - 11/01/2022 - 08:47

  2. Barbara Stewart on nailing your CX in 2022

    personas don’t change from B to C. “When I’m in business mode, I’m still Barbara,” she explains. “My biases ...

    David Rowlands - 18/01/2022 - 08:48

  3. 10 lessons learned after 10 years of modern selling

    seen rapid technological innovation, a total evolution in the ways we work and a dramatic change in how ... literate, not just the tech team – this is vital to revenue generation.  7. Inspire change, but use your ... of industry-changing moves we all dream of as entrepreneurs.   8. Leverage technology for innovation Increased access ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  4. How to bridge the sales and marketing alignment gap – once and for all

    and more effective. It can also help ensure these changes stick. Specifically, CRM systems can provide ... required changes to marketing and sales campaigns that are visible to all. Crucially, a CRM system is both ...

    John Cheney - 17/01/2022 - 10:01

  5. Eight areas that marketing need to focus on to future-proof their 2022

    & Intelligence Innovation 2021 has been marked by rapid change, expansion and the unknown. To avoid ... transcripts also provide an immediate understanding of changing customer needs.  7. Beyond keyword ... been marked by rapid change, expansion and the unknown. To avoid being lost in a sea of confusion, here ...

    Kate Cox - 10/01/2022 - 15:16

  6. Abhi Morjaria on diversity and inclusion in B2B spheres

    status- it all leads to exclusion.  I feel there are three key ways to lead and bring change. Firstly, ... noticed vs. those who do a consistent job of creating a brand that has a true purpose for driving change ... but let’s ensure beyond what we see and it’s not just a movement – there is a change in perspective ...

    David Rowlands - 12/01/2022 - 14:12

  7. Improving CX with revenue enablement

    through in these statements, and yes, change is hard, but when it is essential, surely it is worth taking ...

    Adam Mincham - 10/01/2022 - 09:12

  8. What’s in store for B2B marketing in 2022?

    into the long-term transformation strategies  where businesses have to be ready and “fit for change”. The hard ... our plans are changing yet again. One thing I have got better at in the last two years of the pandemic ... is dealing with change, so too have B2B organisations demonstrating flexibility, adaptability, ...

    David Rowlands - 07/01/2022 - 15:27

  9. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    provide game-changing insights for customer acquisition and for gaining the right leads. All parts ...

    Richard Conn - 07/01/2022 - 12:30

  10. Five predictions on data changes to future-proof your 2022

    legislations which have reduced the amount of data available. In this changing landscape, how can you ... and marketing strategy? The good news is, despite all of the change and uncertainty, 2022 will provide plenty ... in ‘opt-out’ legislations which have reduced the amount of data available. In this changing landscape, how can ...

    Jon Clarke - 20/12/2021 - 12:01

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