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  1. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more?

    businesses through multiple channels. Not least, the selling process is emotionally complicated ...

    Sue Mizera - 28/01/2022 - 15:55

  2. Why increased customer privacy provides an opportunity for marketers

    Personalisation Email personalisation has become an integral part of how brands use their channel to connect ... using data from other channels, to improve customer experience.  *An open pixel is a small, invisible ... channels will be a way of telling if they are interested in engaging with you. If you don’t see clicks ...

    Sam Holding - 26/01/2022 - 10:07

  3. Three demand generation focus areas you need to know

    content, campaigns, and offers. Personalise customer journeys across all channels. Build stronger ...

    Satish Sadasivan - 21/01/2022 - 15:35

  4. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    accounts ready to buy and recommends the best action, channel, and messages that are most likely to connect ... marketing platform, extends the native engagement channels available in the 6sense platform and builds ... quote references “Disparate data silos, disconnected engagement channels and lack of cross-functional ...

    David Rowlands - 20/01/2022 - 14:46

  5. How chatbots can enhance your ABM strategy

    the funnel. They can see which channels and touchpoints generate substantial impact. B2B marketers can use ...

    Justin McDonald - 19/01/2022 - 09:16

  6. How to break down data silos and become the data-driven marketer you need to be

    technology further allows marketers to unify and augment data sets across channels to understand patterns ...

    Daniela fernandes - 18/01/2022 - 10:42

  7. Five ways AI impacts demand generation

    this technology right; it's all too easy to send the wrong message via channels like email or social media, ...

    Satish Sadasivan - 14/01/2022 - 09:00

  8. 10 lessons learned after 10 years of modern selling

    out the phone as the communication channel of choice in B2B sales situations. Buyers want the freedom ... providing highly relevant training content for your teams on the revenue channels of the future.  Want ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  9. How and why marketing must drive sustainability

    for scaling channels to generate demand and working with the board to grow the business globally. I drive ...

    David Rowlands - 11/01/2022 - 08:47

  10. Improving CX with revenue enablement

    Channels, Teams call, and other platforms that we can more effectively track that engagement. Look ...

    Adam Mincham - 10/01/2022 - 09:12

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