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  1. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more?

    businesses through multiple channels. Not least, the selling process is emotionally complicated ...

    Sue Mizera - 28/01/2022 - 15:55

  2. Why increased customer privacy provides an opportunity for marketers

    Personalisation Email personalisation has become an integral part of how brands use their channel to connect ... using data from other channels, to improve customer experience.  *An open pixel is a small, invisible ... channels will be a way of telling if they are interested in engaging with you. If you don’t see clicks ...

    Sam Holding - 26/01/2022 - 10:07

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