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B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more?
businesses through multiple channels. Not least, the selling process is emotionally complicated ...
Sue Mizera - 28/01/2022 - 15:55
Personalisation Email personalisation has become an integral part of how brands use their channel to connect ... using data from other channels, to improve customer experience. *An open pixel is a small, invisible ... channels will be a way of telling if they are interested in engaging with you. If you don’t see clicks ...
Sam Holding - 26/01/2022 - 10:07