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  1. Three demand generation focus areas you need to know

    content, campaigns, and offers. Personalise customer journeys across all channels. Build stronger ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    accounts ready to buy and recommends the best action, channel, and messages that are most likely to connect ... marketing platform, extends the native engagement channels available in the 6sense platform and builds ... quote references “Disparate data silos, disconnected engagement channels and lack of cross-functional ...

    David Rowlands - 20/01/2022 - 14:46

  3. How chatbots can enhance your ABM strategy

    the funnel. They can see which channels and touchpoints generate substantial impact. B2B marketers can use ...

    Justin McDonald - 19/01/2022 - 09:16

  4. How to break down data silos and become the data-driven marketer you need to be

    technology further allows marketers to unify and augment data sets across channels to understand patterns ...

    Daniela fernandes - 18/01/2022 - 10:42

  5. Five ways AI impacts demand generation

    this technology right; it's all too easy to send the wrong message via channels like email or social media, ...

    Satish Sadasivan - 14/01/2022 - 09:00

  6. 10 lessons learned after 10 years of modern selling

    out the phone as the communication channel of choice in B2B sales situations. Buyers want the freedom ... providing highly relevant training content for your teams on the revenue channels of the future.  Want ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  7. How and why marketing must drive sustainability

    for scaling channels to generate demand and working with the board to grow the business globally. I drive ...

    David Rowlands - 11/01/2022 - 08:47

  8. Improving CX with revenue enablement

    Channels, Teams call, and other platforms that we can more effectively track that engagement. Look ...

    Adam Mincham - 10/01/2022 - 09:12

  9. 8 tips for sustainable lead generation

    be channeled towards generating high quality opportunities in a targeted and focused way. We provide 8 tips ... the right channel mix? Have you got your message right? Are your ‘calls to action’ working hard enough? ...

    Daniela fernandes - 07/01/2022 - 11:18

  10. What’s in store for B2B marketing in 2022?

    B2B marketing, one of the big impacts we’ve seen is the move to digital sales channels, meaning ... degree view of customer interactions with a brand across all channels. Having access to these customer ... With the increased focus on digital channels, this is now a business priority for many organisations. 4. Optimising ...

    David Rowlands - 07/01/2022 - 15:27

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