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  1. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    skills (virtual events software, more focus on digital channels, etc). When old staff leave, in some ...

    David Rowlands - 17/12/2021 - 15:04

  2. twogether on winning Gold for ‘Best use of direct mail’

    Salesforce accounts in the US. This multi-channel integrated ABM programme offered personalised kits in line ...

    David Rowlands - 21/12/2021 - 15:26

  3. Five predictions on data changes to future-proof your 2022

    modern channels like SmartTVs and wearable technology. Finally, I predict that the increased use ... digital content and channels, not truly appreciating the buying stage or digital journey of the modern B2B ...

    Jon Clarke - 20/12/2021 - 12:01

  4. Establishing the right goals in 2022 for small businesses

    to set and manage expectations at every turn to keep customers informed through every available channel ...

    Rebecca Grimes - 20/12/2021 - 12:14

  5. The CMO's guide to account-based marketing in manufacturing and life sciences.

    goes on to explain how all the new digital marketing channels work to engage key accounts and covers ...

    Daniela fernandes - 13/12/2021 - 16:04

  6. Six B2B industries that should be leveraging marketing automation

    for utilising offline channels, such as trade shows and exhibitions.Because of this, you might be mistaken ...

    Tom Ryan - 14/12/2021 - 08:58

  7. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    But there are also many more channels with many differing formats to consider these days, and the perception ...

    David Rowlands - 10/12/2021 - 10:37

  8. The big lie of thought leadership in B2B

    they’ve worked on, posting it on their various channels and driving directly to their followers ...

    Philip Trippenbach - 07/12/2021 - 09:12

  9. The B2B Marketing Awards 2021: Check out who won big

    channel marketing initiative. ‘The better-for-business zone’ for Zen Internet, by OneGTM. Best ...

    David Rowlands - 01/12/2021 - 16:29

  10. News: Annual study reveals rising stars in the marketing multiverse

    and with human understanding across channels. To nurture relationships, respect diversity and build inclusive ... use of channels and marketing mix in achieving this.  Inconsistency is the overriding trend ... compliant websites. 22% do not link to brand social channels. In addition, 94% of Global 300 CEOs ...

    David Rowlands - 30/11/2021 - 16:21

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