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  1. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    omni-channel marketing around the world. While the expansive digital world possesses a lot of opportunity ... for multi-channel marketing campaigns.  “This is a fast-paced, growing market and we are seizing the opportunity ... to helping global enterprises future proof their marketing strategies so they can thrive in a multi-channel ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  2. The journey to data-driven marketing

    and your team can access the full report, just click here. With data coming from more channels and formats ...

    Cliff Guy - 05/11/2021 - 13:57

  3. Driving growth through CX

    numerous intersection channels, so customer concerns are resolved in real-time. If various teams and areas ...

    James Frampton - 01/11/2021 - 10:02

  4. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    discussed the look and feel of the brand, but I imagine the choice of channels marketers communicate in also ... with your local teams, market experts and media agencies, they should know the best channels to reach ... to validate their channel decisions. When it comes to creating a brand that works around the world, what ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  5. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    also saying they are leaning more on digital channels to improve their business performance. The report ...

    David Rowlands - 20/10/2021 - 11:33

  6. Kate Owen on how multifaceted ABM can be applied across higher education

    multi-channel marketing campaigns and ‘integral’ personal buyer journeys, which have been created to “make sure ...

    David Rowlands - 19/10/2021 - 16:26

  7. Improving ecommerce efficiency with product information management workflows

    efficient work. 3. Sales channel syndication Omnichannel is becoming an increasingly popular sales model ... channels. However, brands need to ensure that the product information and digital assets presented ... across numerous channels. This reduces the time employees need to spend creating and updating product ...

    Nate Holmes - 04/10/2021 - 17:32

  8. Channelling your best efforts- to reach the right audience.

    General B2B marketing Channel 5 Download this now This guide breaks down the most popular ... marketing channels and considers how you can Identify the right channels for your specific objectives. When ... it comes to marketing, digital channels have vastly expanded what is possible in terms of reach ...

    Jack Mann - 25/08/2021 - 10:54

  9. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    by knowing what they want before even they do. They easily access you across channels most convenient ... stacks shall advance together. It will be holistic, multi-channel and multi-tactic, long and short-term, ...

    Sue Mizera - 13/10/2021 - 09:49

  10. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    a coherent and joined up multi-channel campaign pitched seamlessly together is a no-brainer: BrightHR ...

    Lucy Gillman - 07/10/2021 - 17:26


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