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  1. Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

    Content marketing General B2B marketing Download this now Let’s be real. When it comes to channel ... it comes to channel, the Vendor-Partner relationship is not perfect. For too long, Vendors have pushed out ... approach to channel in 2021. Create long-term meaningful connections to improve your Vendor/Partner ...

    Jack Mann - 21/01/2021 - 09:22

  2. Ignite London 2021 Session: The anatomy of a creative campaign

    foundation for creative ideation How the right content, channels and data can support the big idea Watch ...

    Jack Mann - 05/07/2021 - 12:50

  3. Book review: The second edition of A Practitioner's Guide to Account-Based Marketing

    we know customers are interested in and make sure we use the appropriate channels. It’s not easy. ...

    Zoe Hominick - 09/07/2021 - 17:56

  4. 4 tips for tackling data and insight in your ABM programme

    "hives". The Growth Hive covers everything from GTM, to demand generation, to ABM to channel. Check out ...

    Kavita Singh - 09/07/2021 - 15:49

  5. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    reacting to the levels of engagement. The problem is, everyone is using the same type of channels ... of customer advocacy, the power of your customers, and what channels and levers to use along the way. He ...

    Kavita Singh - 09/07/2021 - 16:53

  6. 7 tips to overcome B2B marketing barriers

    "hives". The Growth Hive covers everything from GTM, to demand generation, to ABM to channel. Check out ...

    Claudia Jeffrey - 07/07/2021 - 13:22

  7. News: McKinsey advisor John Straw joins Ve Global board as non-executive director

    "hives". The Growth Hive covers everything from GTM, to demand generation, to ABM to channel. Check out ...

    Kavita Singh - 05/07/2021 - 11:11

  8. Why content agility matters for B2B marketers

    that this was the only channel that saw growth in the recent IPA Bellwether Report. In fact, our recent ‘ Experiences ... seamless and consistent experience across channels and devices. And B2B brands are no exception to this. ... and it’s no surprise that this was the only channel that saw growth in the recent  IPA Bellwether Report. ...

    Kieron McCann - 16/03/2021 - 14:48

  9. Awards case study: How Brookfield Properties won Gold for ‘Best use of social media or influencer marketing’

    into social media as a means of selling business. Brookfield understood that social media channels were viable ... and ideas, and use them to further build awareness of Brookfield and leasing opportunities.  Media, channels ... or techniques used  Brookfield utilised four channels: Instagram: for sharing content and engaging prospects. ...

    David Rowlands - 02/06/2021 - 15:34

  10. Awards case study: Learn how Publicis Sapient won out for ‘Best brand initiative’

    with clients. And lastly, they wanted to consolidate and connect digital channels to create clarity ... a multi-phase, multi-channel brand campaign targeting C-level and Marketing executives. They designed a new ... C-suite and marketing executives Media, channels or techniques used They created a challenger brand ...

    Kavita Singh - 02/06/2021 - 14:28

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