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  1. 5 words that wreck B2B marketing content

    vague. (Unless you actually sell chemical solutions. In which case, carry on.) Why is “solution” a red ...

    David McGuire - 18/05/2018 - 15:17

  2. CASE STUDY: CBRE sees 20-fold return on CRM investment every year

    Customer insight Established to supply local industry with laboratory equipment and chemicals ... , Scientific & Chemical Supplies Ltd now employs over one hundred employees across three main divisions. ... knowledgebank/crm-marketing/case-studies/case-study-cbre-sees-20-fold-return-crm-investment-every-ye Established to supply local industry with laboratory equipment and chemicals, Scientific & ...

    a12admin a12 - 09/03/2010 - 00:00

  3. The making of an Olympic case study

    in the Olympic marketing media guide.   Atos IT Integration Testing Lab Rio 2016 Olympic Games Dow Chemical ...

    Charlotte Woolard - 11/08/2016 - 16:12

  4. Why the Nokia 3310 relaunch makes the case for ‘appropriate’ B2B martech

    between this news, and the other recent announcement from chemicals giant Inneos it was launching ...

    Joel Harrison - 03/03/2017 - 12:01

  5. BRANDING NEWS: New look website for Aunir by Stuff

    our solutions can ‘make light work’ to test the nutrition, chemical and physical composition ...

    Gemma Huckle - 21/12/2011 - 15:13

  6. NEWS: Brother partners with Chaucer to boost awareness

    to extremes of temperature and unaffected by most chemicals- making them ideal for tradespeople." ...

    Jessica McGreal - 18/07/2014 - 15:20

  7. CASE STUDY: Cognis' Newtrition strategy simplifies complex issues

    of specialty chemicals and nutritional ingredients, with a particular focus on the areas of wellness ... market. As chemical products are complex and abstract the challenge lies in making them more attractive ... knowledgebank/branding/case-studies/case-study-cognis-newtrition-strategy-simplifies-complex-issues About the company Cognis is a worldwide supplier of specialty chemicals and nutritional ...

    a12admin a12 - 02/11/2010 - 00:00

  8. AWARDS 2013, CATEGORY 21: McCann Enterprise for Merck Animal Health

    concerned about the treatments they give to and put on their pets, and the chemicals the pets are exposed ...

    Anonymous (not verified) - 21/10/2013 - 16:24

  9. The Industrial sector and brand – What’s personality got to do with it?

    The Economist Style Guide, they are not simply “a chemical company” but “the chemical company”.  Note ... the confidence, note the assuredness, note the personality. Many companies of their ilk eschew the word chemical ... , but BASF positively embraces it, looking to create chemical responses in the emotive side of the brain. ...

    Amit Kumar - 21/11/2011 - 12:33

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