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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    users, based on personalities and psychographics, and the corporate cultures of the companies who choose ...

    Sue Mizera - 09/03/2023 - 11:16

  2. Live reaction: Can ChatGPT write your B2B copy?

    content…” Leave aside the minor issue about hyphenating “real-time”; in 2023, choosing webinars ... social content, email, or research reports. What’s more, the advice is beyond obvious: “Choose a topic ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  3. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    choose to follow our intrinsic motivations, of which there are three:  Competence: We seek to control ...

    Sue Mizera - 15/12/2022 - 08:40

  4. Propolis new user interface

    direct response: Choose the Propolis Expert you want to connect with, from one of eight Content Channels ... for your team Advisory- scope a bespoke project with an Expert Additional training- browse and choose any ...

    scotty - 16/11/2022 - 12:30

  5. The Global ABM Conference 2022: What you missed out

    advice to pay attention to: Choose the account team, not the account. It sounds simple, but don’t forget ... that you get to pick the accounts. Choose the account teams that are really up for it. Needless to say, ...

    David Rowlands - 08/11/2022 - 12:09

  6. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    that the brand experience gap between winning and losing B2B brands has narrowed by 51%. In light ... of this narrowing gap, the study also identified six newly important drivers that need to become critical components ...

    Jonathan Turner - 20/07/2022 - 09:29

  7. People or personas? What B2B marketing can learn from B2C

    is simply a bigger deal than choosing which brand of cereal our family will have for breakfast this week ... Convenience- why did we choose that supermarket in the first place? Trust still matters in B2C, but it has ... easier. And we'll let our unexamined emotions rule a lot of the time, choosing that fashion accessory ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  8. Why email automation is ideal for improving internal team processes

    their assigned leads’ online activities. Or, they could choose to receive real-time email notifications whenever ...

    Tom Ryan - 24/08/2022 - 09:41

  9. Buying Group Marketing: Taking your ABM to the next level and creating a journey that’s relevant across marketing and sales

    doesn’t throw ABM out of the window, but tightens the screws, and narrows the focus even more, making your ...

    Daniela fernandes - 30/05/2022 - 12:42

  10. News: The B2B Marketing Awards shortlist announced!

    'Choose carton' for Tetra Pak, by Brands2Life 'Extraordinary connections' for Colt ...

    David Rowlands - 23/08/2022 - 09:55


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