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  1. News: Feefo appoints new CMO to drive growth and overseas expansion

    for WPM and TDG, consulting on a mix of large corporates through to private equity scale-ups, and in-house ...

    David Rowlands - 30/11/2021 - 16:39

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    the gruelling, grinding nature of the rides, they choose to honour instead why cyclists cycle – the joy, ... of your brand in harmony and synergy with the others.  However you choose to balance your 60/40, or 50/50, ... and the select media platforms you choose to prompt their behavior.  Creative campaigns will be unique to your ...

    Sue Mizera - 19/11/2021 - 09:34

  3. Gilroy

    By bringing together first, second- and third-party data with contextual research by our in-house analysts, we ...

    Daniela fernandes - 19/11/2021 - 14:11

  4. 11 words to delete from your B2B copy

    better, if you include readability in the job definition). So whenever you choose “utilise” instead ... of “use”, it means you’re intentionally making your copy harder to read – and deliberately choosing to waste ...

    David McGuire - 18/11/2021 - 16:34

  5. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    marketplace. 7. Case studies Where the narrative and the production of case studies normally exist in-house ... and done it well. The in-house element of them allows you to be a little more selective and promote your ...

    John Allen - 17/11/2021 - 08:39

  6. How to approach your ABX strategy

    that information available at account level. Whatever path you choose, the most important thing is to “share all ...

    David Rowlands - 10/11/2021 - 10:57

  7. Approaching a new CMO role: An interview with Eric Schou

    you need to choose the correct delivery model to maximise the opportunity. From a marketing ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  8. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    of your brand in harmony and synergy with the others.  However you choose to balance your 60/40, or 50/50, ... and the select media platforms you choose to prompt their behavior.  Creative campaigns will be unique to your ... reputations. Research houses, trying to find their real role, have even taken to offering ad campaigns.   All ...

    Sue Mizera - 13/10/2021 - 09:49

  9. Thinking of starting a B2B podcast? Ask these three questions first

    was a thing).  So how will the right listeners find you, and why should they choose to listen to you instead? ...

    David McGuire - 20/10/2021 - 09:34

  10. Kate Owen on how multifaceted ABM can be applied across higher education

    the definition of ‘accounts’?,” Kate laments. She even goes so far as to suggest that children choosing schools ...

    David Rowlands - 19/10/2021 - 16:26

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