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  1. Thinking of starting a B2B podcast? Ask these three questions first

    right for your needs – and what makes a good one? I might be able to shed some light on that. You see, ...

    David McGuire - 20/10/2021 - 09:34

  2. News: B2B Marketing and Harvard want your nominations for the B2B tech marketing innovators index

    a light on brilliant tech marketers and celebrate the extraordinary work that’s been achieved across our ...

    David Rowlands - 01/10/2021 - 12:38

  3. 8 marketers share their B2B marketing predictions for the rest of 2021

    society in 2020 a light need to be shone in this area and everyone needs to understand the importance ...

    Kavita Singh - 11/08/2021 - 09:47 - 1 comment

  4. Book review: The second edition of A Practitioner's Guide to Account-Based Marketing

    Relevance The pandemic has shone a light on the need to be much sharper in terms of understanding what ...

    Zoe Hominick - 09/07/2021 - 17:56

  5. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    and shined a light on a story that wasn’t garnering much buzz at the time. They also explained why taking ...

    Kavita Singh - 09/07/2021 - 16:53

  6. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

    aloud: “But soft, what light through yonder window breaks?” It has a pulse: five “beats” in each line ... – on “soft”, “light”, “yon” …you get the idea. Admittedly, not a lot of B2B content gets written in blank verse ...

    David McGuire - 25/06/2021 - 14:58

  7. News: European startup Templafy raises $60m

    the tech stack.  In light of a more hybrid workplace for the foreseeable future, Templafy aims to redefine ...

    Kavita Singh - 21/06/2021 - 13:39

  8. How to build an integrated growth strategy: Insights from our recent roundtable

    and do some light-touch ABM. Quality, not quantity Another theme that came up in the roundtable ...

    David Rowlands - 17/06/2021 - 15:23

  9. Here were some key diversity themes we discussed at Ignite USA

    of people that recognise that something needs to be done and that's where we can start to shine a light ...

    Kavita Singh - 17/06/2021 - 09:56

  10. What you missed at B2B Marketing Ignite USA 2021

    that recognise that something needs to be done and that's where we can start to shine a light and pave ...

    David Rowlands - 07/06/2021 - 12:09


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