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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    and trademarks are legally protected. Brands increase talent recruitment and retention. Brands get you meetings, ...

    Sue Mizera - 01/12/2021 - 10:47

  2. 11 words to delete from your B2B copy

    concrete terms (“first”, “biggest-selling”, “fastest”, “best”) that legal might ask you to prove. See also: ...

    David McGuire - 18/11/2021 - 16:34

  3. Universal identity resolution is a myth. It’s also a bad idea

    The walled gardens have too much to gain from guarding their installed base, and there are enough legal ...

    Ray Kingman - 05/11/2021 - 09:31

  4. 4 product launch failures and what we can learn from them

    8,000 complaints a day, and one angry customer even took legal action. 79 days after launch, new Coke ... legal action. 79 days after launch, new Coke was discontinued and the original returned to the shelves. ...

    Kelly Wright - 04/08/2021 - 11:09 - 1 comment

  5. Why branding and martech should become BFFs!

    they cannot be copied; they are legally protected with trademarks –as Coke’s red, the bottle and the font. ...

    Sue Mizera - 13/07/2021 - 13:03

  6. The death of third-party cookies

    at corporate or contact level? If you collect any contact level data, do you use consent or LI as legal basis? ...

    Kavita Singh - 23/06/2021 - 12:08

  7. News: B2B Marketing Elevation Awards 2021 winners announced!

    has the knowledge and capability to work within legal and brand requirements, Retina is a great ...

    David Rowlands - 02/06/2021 - 22:02

  8. Awards case study: Find out how Retina won the award for ‘B2B marketing communications agency of the year’

    to work within legal and brand requirements, Retina is a great choice.” Deborah Moore, Associate Director ...

    Kavita Singh - 02/06/2021 - 11:24

  9. 2021 ADA Website Accessibility Standards & Requirements – Everything You Need to Know!

    potential legal lawsuits and penalties. WCAG stands for Web Content Accessibility Guidelines ...

    Jack Mann - 24/03/2021 - 09:02

  10. How to create a buzzworthy campaign with Paul Anderson

    in the sea-of-sameness of civil aviation. This tactic created real distance between Embraer and other manufacturers ... to create disruptive stand-out in the sea-of-sameness of civil aviation. This tactic created real distance ...

    Kavita Singh - 02/02/2021 - 16:17

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